Meet Rebrand Asnulfu n tecreṭ sɣur Mengchao Wu, Hao Li and Sijia Zhang d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.
LfeṭṭaUnuɣ· 2021
Meet Rebrand Asnulfu n tecreṭ
sɣur Mengchao Wu, Hao Li and Sijia Zhang
Amsaɣ: Meet
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #115712Afeṣṣel
Ɣef Meet Rebrand Asnulfu n tecreṭ
Meet d axxam n uččar Akuri yesseqdacen ilemẓiyen. Tamuɣli n umsaɣ i Mengchao, Hao d Sijia tella d asnulfu n temalut tazurant d tmhelt taneẓrit akken ad d-banen tugna tamlelḥt n tecreṭ sakin ad ssegmen aksum inemgaraden. Tilγiwin n yeksum ɣef umsečweṛ sbegginent tilγiwin tusnaktiyin s tlelli. Tikti-a tessird-iten ɣer tesertit tagejdant n wanummal, teqqen aksum inemgaraden, učči n yilel d yimɣan s telγiwin tusnaktiyin tihesbanin. Ismenyifen n telγiwin d yiγawrawen inemgaraden fkant tannuɣt taneggarut yurin d tuḥmit i telγiwin-a.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Meet Rebrand Asnulfu n tecreṭ d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Meet Rebrand Asnulfu n tecreṭ ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
- Tigejdiwin & Akemmus
- Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes - Tibzimin
- Branding, Graphic Design, Visual Identity, BBQ, Food
- Tasnakta n Ufares
- Adobe suite, Video Production, Printing, Package Design
- Asewḥel n Usnulfu
- How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
- Anadi
- Our research included 3 parts
1. Communications with the client.
2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.
3. visual research. - Aseḥbiber
- The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
- Tanzagt n Usenfar
- 3 mouths
Executed in NYC and shanghai - Tanila n Umahil
- This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
- Igmamen n Terbaɛt
- Mengchao Wu
Hao Li
Sijia Zhang - Imsuren n Tugniwin
- Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li
Yettwaxellṣen
Snirem Seld Designers.org
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