Cafe Soul Talɣa n Timmedyazt sɣur Mateus Matos Montenegro

Cafe Soul Talɣa n Timmedyazt sɣur Mateus Matos Montenegro d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2022

Cafe Soul Talɣa n Timmedyazt

sɣur Mateus Matos Montenegro

Amsaɣ: Cafe Tunico

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

11,750

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #117271

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Cafe Soul Talɣa n Timmedyazt

Cafe Soul d asnas n talɣa n timmedyazt akked usadeg i yiwet n tmarka n lqahwa. Lqahwa-agi tettwaxdem seg 100% n uɛeqqa n Arabica, tettunefk s ssuma ilaq i mkul yiwen. Talɣa-agi tesqedec assaɣ (logo) amaslaɣ ur nesɛi ara tugna tuɣdimt, sennig wayes zemren yimagraden-is ad ttwaskirdisen i wesnulfu n waṭas n wudmawen d tergagit n weslili. Tutlayt tunẓifant textiddim s tumast tafessast, tamecṭaḥt, s wanawal deg tili n usiwel ɣer imsaɣen imaynuten d wid ur nesεi ara ẓẓher meqqren deg leɛmer. Asadeg-agi yettwasiggeẓ s uḍris n rebɛa n yini deg lqaleb n uzwil n Pantone ɣef tebnit n aluminyum. Amḍan sebɛa yezmer i sebɛa n yimezdaɣ n twacult ay yesnernin taflukt-agi n uzemmur.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Cafe Soul Talɣa n Timmedyazt d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Cafe Soul Talɣa n Timmedyazt ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Cafe Soul Talɣa n Timmedyazt yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes.
Tigejdiwin & Akemmus: The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
Tibzimin: Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
Tasnakta n Ufares: For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
Asewḥel n Usnulfu: The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family.
Anadi: From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented.
Aseḥbiber: Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL.
Tanzagt n Usenfar: The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
Tanila n Umahil: The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
Igmamen n Terbaɛt: Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha