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Lipton Avant Garde Special Art Edition Asemsed n Tqerɛet n Tissit sɣur PepsiCo Design and Innovation

Lipton Avant Garde Special Art Edition Asemsed n Tqerɛet n Tissit sɣur PepsiCo Design and Innovation d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.


DdhebAkemmus· 2021

Lipton Avant Garde Special Art Edition Asemsed n Tqerɛet n Tissit

sɣur PepsiCo Design and Innovation

Amsaɣ: PepsiCo Design & Innovation

Anerbaz n Tarbaḥt A' Design Award n Ddheb deg Taggayt n Akemmus

32,108

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #118899

Initen

Afeṣṣel

Ɣef Lipton Avant Garde Special Art Edition Asemsed n Tqerɛet n Tissit

Lipton Avant Garde Special Art Edition d tagrumma n tqerɛiyin timeẓẓyanin i latay asemmaḍ. Yal taqerɛet tettawi 250 ml, teshel i usikel yerna fessuset, talɣa-agi d taqerɛet tameẓẓyant tamezwarut deg taggayt n latay asemmaḍ di Rrus. Unuɣen-is kkan-d seg imussuyen n tẓuri Avant Garde tarusit, gar-asen Suprematism, Abstractionism akked Cubo Futurism. Yal afeṣṣel yemgarad icudd ɣer lbenna n lxux, lqares akked latay azegzaw. Tagrumma tettnuzu kan di Rrus. Iswi d asbeggen n tmarka ɣef terfeft deg taggayt anda temmar lqecc.

Asmekti

Ɣef Tarbaḥt A' Design Award n Ddheb

Lipton Avant Garde Special Art Edition Asemsed n Tqerɛet n Tissit d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Lipton Avant Garde Special Art Edition Asemsed n Tqerɛet n Tissit ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft
Created to stand out on shelf, Lipton Art Special Edition helps to reclaim Liptons voice in the ice tea category, which is crowded with new brands. Not only is the graphic design category disrupting, but the ultra portable and lightweight 250 ml size is also the first miniature format can in the ice tea category in Russia. These cans make the consumer take notice of Lipton in a new and memorable way.
Tibzimin
Packaging, Beverage
Aseḥbiber
Lipton Special Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the Russian Avant Garde. The design team was inspired by some of the most distinctive art movements such as Suprematism, Abstractionism and Cubo Futurism to reimagine Lipton packaging. The resulting unique and category breaking designs were then paired with each of Liptons peach, lemon and green tea flavors.
Igmamen n Terbaɛt
PepsiCo Design & Innovation

Yettwaxellṣen

Snirem Seld Designers.org

Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.

Asnulfu Yelhan Yesra Asekṛes Ameqqran

Arraz A' n Usnulfu d arraz agraɣlan, yettusneqden sɣur uɣref, i usnulfu yelhan. Ttekki deg Urraz A' n Usnulfu akken ad tesɛuḍ tagnit n usekṛes imeritukratik, ad tawiḍ aẓayer, ameqqer d usissen i umahil-ik. Sumer amahil-ik i Urraz A' n Usnulfu akken ad tnafseḍ s Ulamek A' n Usnulfu.

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