Mminni Asemsed n Tissit n Ččuka sɣur Wen Liu, Qiumin Chen and Weijie Kang

Mminni Asemsed n Tissit n Ččuka sɣur Wen Liu, Qiumin Chen and Weijie Kang d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

DdhebAkemmus· 2021

Mminni Asemsed n Tissit n Ččuka

sɣur Wen Liu, Qiumin Chen and Weijie Kang

Amsaɣ: Changyu

Anerbaz n Tarbaḥt A' Design Award n Ddheb deg Taggayt n Akemmus

34,477

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #119485

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Mminni Asemsed n Tissit n Ččuka

Mminni d afeṣṣel n usemsed i yiwet n tissit n brandy yettwaxedmen i yimsečča imeẓyanen. Tagrumma-a deg-s ccṛab n lsas, ccṛab yemxalḍen akked ugraw n yifecka n usexleḍ, ihi yezmer yiwen ad d-yheggi lbenna-ines udmawant war ma yuɣ-d ifarisen nniḍen. Asekkil X yemmal-d ayen ur nettwassen ara akked tegnatin yeldin, ma d ini yettuseqdec akken ad yessebɛed afaris ɣef wudem amensay n brandy. Tiqerɛatin xedment-tent s wudqiq s ukala n usewweq s tmes i ucebbeḥ, ma d asenduq yettwaxdem s usali n uplastik. Tagrumma tesɛa 198.8 ɣef 122.8 ɣef 122.8 n imelyumitren.

Asmekti

Ɣef Tarbaḥt A' Design Award n Ddheb

Mminni Asemsed n Tissit n Ččuka d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Mminni Asemsed n Tissit n Ččuka ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Tigejdiwin & Akemmus: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Tibzimin: X-lab, unknown, exploration, fashion, interaction, mixing
Tasnakta n Ufares: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Asewḥel n Usnulfu: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Anadi: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Aseḥbiber: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Tanzagt n Usenfar: 2020.02~2020.05 Shenzhen, China
Tanila n Umahil: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Igmamen n Terbaɛt: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang