Bergtor Visual Identity Timagit tunsibt sɣur Erika Baczo

Bergtor Visual Identity Timagit tunsibt sɣur Erika Baczo d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2021

Bergtor Visual Identity Timagit tunsibt

sɣur Erika Baczo

Amsaɣ: Bergtor

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

12,966

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #120088

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Bergtor Visual Identity Timagit tunsibt

Bergtor d timagit tunsibt i d-ittwaxedmen i yiwet n tmarka n tewwura n garaj. Timagit-agi tebna ɣef unagraw n grid arurad akked wanaw asekkilan afessas. Ttwarnan-as-d iferdisen imsidanen ɣer isekkilen akken ad d-banen lmeɛna n yisem. Asekkil E yettwabeddel s tlata n tugniwin yettwasnulfan seg izirig igejdanen n tewwurt n garaj, s wakka ad d-fɣen d yiwet n tugna tasawalt tafessast. Tanila n yiniyen d asnil n bu snat n yiniyen: aberkan akked uzegzaw axeddar, ma d Gotham d anaw asekkilan agejdan. Alugu akked unagraw uslig ttwarsemen s teɣbula asyifsi (vector), akken ad zemmren ad ttwabeddlen di teɣzi i teswiɛin yemxalafen n umeẓlu n dijital d ubeddel s tira.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Bergtor Visual Identity Timagit tunsibt d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Bergtor Visual Identity Timagit tunsibt ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Bergtor Visual Identity Timagit tunsibt yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The Bergtor brand identity main message concentrates on their quality featuring. The visual identity is based on a solid grid system and a minimalistic typographic approach.
The project visualizes the meanings of the chosen word by using symbolism by adding geometric elements to the letters. The three shapes in place of letter "E" is inspired by the main lines of a garage door. The letter “E” in the word Bergtor is a simple graphic symbol, a pictogram of garage doors.
Tigejdiwin & Akemmus: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. Gotham is the main typeface as it is a geometric, simple, modern and solid font.
Tibzimin: visual identity, modern, simple, timeless, feasibility, reliability
Tasnakta n Ufares: The unique visual corporate identity elements are produced by high-level digital printing on white, recycling paper.
Asewḥel n Usnulfu: The visual form of the garage door is not a captivating sight, which is why creating the logo and the visual system was a great challenge. This visual distinction already appears in the visual graphics identification, but here it gets a new imposing structure and a fresh look. For a designer 'catching' simple ideas is the most challenging task. This project confirms the fact that creating something unique and simple is the only 'successful' way to execute this task.
Anadi: The main idea of the rebranding is simple purposeful, thusly if you cannot explain it simply, you do not understand it well enough. Our research process is based on this theory.
Aseḥbiber: Brand identity is inspired by the minimal and clean aesthetic of Swiss design and uses simple typography and duotone (black and fresh green) colour palette. This making appear mature and solid.
The main motive was to reflect these core values in the visual identity of the rebranding, maintaining a modern and an easily memorable look. Summing up, the goal was to create a concept to the form with its own identity and originality that goes beyond the contemporary appearance.
Tanzagt n Usenfar: The project started in November 2019 in Miercurea Ciuc, a town in Eastern Transylvania, Romania and was finished in January 2021 in the same location.
Tanila n Umahil: One of the part of the brand identity was to create thank you cards for loyal customers. The primary purpose of the strategic planning of the thank you cards for loyal customers is based on interaction. The main goal is to reinforce and ensure long-term collaboration. The card's graphics concentrates on its quality featuring a somewhat playful vibe. The joyful graphics accomplish the production of a rich, complete and unique brand system.
Ibrivan: Copyrights belong to the CEO of the Bergtor company.
Igmamen n Terbaɛt: Erika Baczó
Alpár Dávid
Imsuren n Tugniwin: Credits to: Adobe stock - main image.