Ben Su Timmagit n Ugnis n Umattar n Uxxam n Uučči sɣur Chao Feng

Ben Su Timmagit n Ugnis n Umattar n Uxxam n Uučči sɣur Chao Feng d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2021

Ben Su Timmagit n Ugnis n Umattar n Uxxam n Uučči

sɣur Chao Feng

Amsaɣ: MET Creative Brand

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

8,377

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #120278

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Ben Su Timmagit n Ugnis n Umattar n Uxxam n Uučči

Ben Su d timmagit n ugnis i d-yettwaxedmen i uxxam n uučči n uslem s uxlili. Timmagit-a tebna ɣef tsarutt tagejdant n ufaris, ara yellan d agla n uslim n uxlili n leɛwayed d yidles ur nettban ara, i d-yettwaxedmen s ufus u yettwaxlan ɣer wammud n 280 wussan war ma yettwarna-yas kra n uḥraz n usemḥel. Tafeltest tagejdant tesken tigawin-agi n ufaris s wudem n uwlaf usrid, s useqdec n texfawin ticeɛlalin akked umgired ussuli n yiniten i wakken ad d-tban tsarutt-agi mliḥ. Axxam-agi n uučči yesɛa amuran n 260 lmitrat leqwas, yesɛa daɣen amḍiq n uweqqem n uslim ɣer tewwurt tunṣibt. Iswiren d ifecka n usnulfu ttɛawanen deg usdukel gar timmagit tabaninet akked wemḍiq agensay.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Ben Su Timmagit n Ugnis n Umattar n Uxxam n Uučči d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Ben Su Timmagit n Ugnis n Umattar n Uxxam n Uučči ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Ben Su Timmagit n Ugnis n Umattar n Uxxam n Uučči yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: In the part of brand differentiation positioning, the designers extracted the core advantages of "intangible cultural heritage sauerkraut", which was rich in 1 billion probiotics, handmade pickled for 280 days, without adding any preservatives and other issues that consumers are very concerned about. Through the main poster image, the brand advantages are conveyed to consumers, giving the evidence chain of product advantages.
Tigejdiwin & Akemmus: The project covers a total of 260 square meters.
Tibzimin: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Sauerkraut Fish
Tasnakta n Ufares: Through the construction of scenes and props, the whole restaurant integrates the artistic sense and commercial functions into the space of Bensu. A sauerkraut display area is set up at the entrance, and through an artistic presentation, the brand's greatest features are fully presented to consumers before entering the restaurant.
Asewḥel n Usnulfu: How to combine and express the historical sense with modern design language is an important challenge for designers in this project. In the brand image exploration stage, they tried to refine the regional cultural characteristics behind the product.
Anadi: Bensu Sauerkraut Fish is a brand of sauerkraut fish with strong product resource advantages and unique taste. The designers have combed the brand's success genes for more than ten years, and extracted the most competitive core differentiation of the brand: "Centennial intangible cultural heritage sauerkraut". Based on this advantage, they put forward the core product slogan: "Centennial intangible cultural heritage sauerkraut, originated in 1902".
Aseḥbiber: The designers want to build Bensu into a brand that is more eye-catching, recognizable, and able to differentiate itself from other sauerkraut fish brands. They put forward the differentiated positioning of the brand, starting from the product taste characteristics of sauerkraut fish, hoping that consumers will have a clear memory and taste stimulation when they see the brand image.
Tanzagt n Usenfar: The project started in December 2019 in Taicang and finished in March 2020 in Taicang.
Tanila n Umahil: Due to the old brand image, the overall development of the enterprise is weak and can not win the love and recognition of young consumers. Therefore, in order to seek differentiation and maintain brand vitality, Bensu has carried out a systematic brand upgrade to meet the current industry and market trend, hoping to occupy the market and consumer cognition through the brand when the categories tend to be similar.
Ibrivan: Copyrights belong to Pushui Zhang, 2020.
Igmamen n Terbaɛt: Chao Feng
Youjia Gu
Yuchen Wang
Yuerong Liao
Yun Liu
Imsuren n Tugniwin: Image #1: Photographer Pushui Zhang, Ben Su, 2020.
Image #2: Photographer Pushui Zhang, Ben Su, 2020.
Image #3: Photographer Pushui Zhang, Ben Su, 2020.
Image #4: Photographer Pushui Zhang, Ben Su, 2020.
Image #5: Photographer Pushui Zhang, Ben Su, 2020.