Quix Primary Function: Timagit n temrilt sɣur Anja Zambelli Colak

Quix Primary Function: Timagit n temrilt sɣur Anja Zambelli Colak d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LfeṭṭaUnuɣ· 2021

Quix Primary Function: Timagit n temrilt

sɣur Anja Zambelli Colak

Amsaɣ: Zambelli Brand Design

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ

40,925

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #120357

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Quix Primary Function: Timagit n temrilt

Book Text: Quix d timagit n temrilt i tmacinin n uzenzi awurman i d-yettmuddun tissit yeḥman d wid issemmaḍen akked wučči arurad. Timagit-a tesseqdac initen, akked talɣiwin id-yekkan seg yidles ateljan, s wesqamer i tallit n ddheb n usuneɣ ateljan. Yiwet n tummextt taqburt cwiṭ d-tettesmekti iseggasen n Dolce Vita, u d-tessekan idles n lqahwa ateljani. Tiqbuciyin n lqahwa akked yiznanen ttwaḍebbeɛen s yiniten CMYK s tetiknulujit n offset, ma d timacinin n uzenzi ttwacreḍent s tiwriqin yettwaḍebbeɛen. Asuneɣ yeskkalay abraz arurad n lqahwa d tarmit taẓrit thennan.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Quix Primary Function: Timagit n temrilt d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Quix Primary Function: Timagit n temrilt ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Quix’s design was created by choosing colors, textures, and forms from Italian culture that pay homage to the golden age of Italian design and the giants that defined it. The design nods to the Dolce Vita years with a slightly vintage appeal that transports the consumer to a more relaxed space. This design is unique because it was able to capture the essence of Italian aesthetics and implement them on a smaller scale - vending machines.
Tigejdiwin & Akemmus: To go coffee cup small: 46x60 mm To go coffee cup big: 59x110 mm Metal coffee box: 12x18 cm
Tibzimin: Branding, Coffee, vending machine, QSR, quick service, Italian, Italian design, Italian aesthetics
Tasnakta n Ufares: Coffee cups and posters were printed using CMYK colour and offset technology. Vending machines are branded using printed foils.
Asewḥel n Usnulfu: Challenges faced included a market oversaturated with coffee products, quality not being a competitive advantage in vending machine products, limited physical thus limited space to communicate brand experience. Due to the low price point, brand packaging and collaterals needed to be designed keeping in mind a low budget and the design needed to appeal to a wide range of consumers – from university students (Gen Z) to blue-collar workers (Boomer) and office staff (Millennials).
Anadi: Workshops were conducted to set up a brand strategy. The objective was to define brand essence and philosophy, expected brand experience, brand personality and character definition, brand target groups, and market positioning. The personality defined – Quix is an elegant, clever friend and assistant inspired by Italian aesthetics. Thorough research of the history of Italian graphic design was conducted before concept development. Design prototyping tested the identity at every brand touchpoint.
Aseḥbiber: Italians are unparalleled at coffee drinking and nurturing coffee culture. Quix was inspired by the juxtaposition of this languid Italian coffee culture and grabbing a quick cup of coffee. The design weaves Italian values into its visual identity with colors and textures that pay homage to the golden age of Italian design. Its vintage appeal evokes Italian charm with the aroma of premium coffee - because despite the fast pace, find time to take a break and enjoy life. Dolce vita.
Tanzagt n Usenfar: The project started in January 2020 and finished in August 2020 in Rijeka, Croatia.
Tanila n Umahil: Quix are quality self-service vending machines that provide hot and cold drinks and snack meals, with guaranteed product quality, in an attractive form. As the consumer approaches to purchase a cup of coffee, Quix immediately creates a unique visual experience in the space where the vending machine is installed. Unlike typical vending machines, the design is an integral part of the experience and immediately transports the consumer to a different time and place evoking Italian coffee culture.