Fab Asnefli n Uḍebsi Uzaɣrir sɣur Tanya Dunaeva

Fab Asnefli n Uḍebsi Uzaɣrir sɣur Tanya Dunaeva d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LfeṭṭaUnuɣ· 2021

Fab Asnefli n Uḍebsi Uzaɣrir

sɣur Tanya Dunaeva

Amsaɣ: Tanya Dunaeva

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ

41,798

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #121717

Issin Ugar Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Fab Asnefli n Uḍebsi Uzaɣrir

Tikeṭṭa / FAB d Askan n Uḍebsi Uzaɣrir. Taluft tagejdant deg usnerni n tmaɣnut n uskan-a tella d tmerna n uɣanib atipugrafik. Tasefsay tagnuḍt i yettwasqedcen deg takdawt n usnefli tettmagar-d yiwet seg tzenziwin tigejdanin n uskan – asiwel ɣer waneḍfen n usemres deg uɣil n uḍebsi, asiwel i usemres igerrezen. S uɣanib agrafik, afran yebna ɣef umzizdig n snat n tsefsiyin - tagnuḍt tuẓẓimt tuqqidt akked tsefsay tagnuḍt yemlalen, icuban ɣer isriḍen n teẓrabt.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Fab Asnefli n Uḍebsi Uzaɣrir d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Fab Asnefli n Uḍebsi Uzaɣrir ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Fabric (FAB) is an Exhibition of Sustainable Fashion. The main task in developing the exhibition identity was to create a typographic style. The accidental font used in the design Concept reflects one of the central messages of the exhibition – a call to reduce consumption in the fashion sector, a call for reasonable consumption. Graphically, the solution is based on a cross-type of a pair of fonts-strictly grotesque and openwork accidental font, resembling the folds of fabric.
Tigejdiwin & Akemmus: The Concept Identity of the exhibition is designed for many media: the design of the entrance group, posters and advertising on the streets of the city, navigation inside the exhibition space, information leaflets and the exhibition catalog, souvenir promotional products.
Tibzimin: Fashion, Concept design, identity, student, Tanya Dunaeva, Sustainable, Eco, Vegan, Exhibition, Russian Higher School of Economics, HSE Art and Design School, Leonid Slavin
Tasnakta n Ufares: Collages, mock-ups in Adobe Photoshop are performed. Openwork letters in a light airy outfit lose it by half, while the functional component is preserved – the grapheme can be read quite easily. Typography is inspired by Cinema 4D lessons. Simple generative design tools allow achieving significant visual effects.
Asewḥel n Usnulfu: The difficulty of the work was that not all the fashion audience is ready to talk about the problems of Moderate consumption. This industry is still relatively new to the market and every step in drawing attention to this problem is very valuable, so the brighter and more convincing the overall design is, the more people it will be able to interest, engage and possibly change the situation in the future in the field of Moderate consumption.
Anadi: Before starting the work, a small desk study was conducted, the purpose of which was to dive into the essence of the problem, analyze existing methods for solving the problem (who and how participates in the movement for Moderate consumption in the fashion industry) and form the main content of the future exhibition based on the collected data and analytical conclusions.
Aseḥbiber: The fashion industry is one of the largest contributors to environmental pollution, the second largest industrial polluter in the world. The dominance of Fast Fashion, when the largest fashion brands organize a race for the speed and cheapness of clothing production, leads to an increase in greenhouse gas emissions, encouraging the production of low-quality clothing with a short cycle of use, to scandals due to poor working conditions. The FAB exhibition tells about design trends in the field of sustainable fashion.
Tanzagt n Usenfar: Project is done at Russian Higher School of Economics as one of the students Projects and took about 3 weeks
Tanila n Umahil: Identity talks to fashion consumers in their language, she immediately declares that this exhibition is about fashion, but fashion is not quite ordinary, fashion is in the trend of Moderate consumption and thus it attracts attention to itself better, stands in a separate row from mass consumption, attracting the attention of opinion leaders among consumers and market leaders among production.
Igmamen n Terbaɛt: Special thanks should be delivered to Russian Higher School of Economics (HSE Art and Design School) and personally to Leonid Slavin, head of Art direction MA Program.