Baltija Chocolate Collection Tawlaft n usentel: Tabewwaḍt n leḥlawat sɣur Bold Brands d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LfeṭṭaAkemmus· 2021
Baltija Chocolate Collection Tawlaft n usentel: Tabewwaḍt n leḥlawat
sɣur Bold Brands
Amsaɣ: Bold Brands
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #122959Afeṣṣel
Ɣef Baltija Chocolate Collection Tawlaft n usentel: Tabewwaḍt n leḥlawat
Baltija d taɣessa n tbewwaḍin i tegrumma n ččukula i yețțuznuzun deg temnaḍt n Baltik. Isem-is yekka-d seg wawal alituwani i yețțṣuqullun i lebḥer n Baltik, i d-ifkan tamsirt i uḥraz. Ttwaḍerren-d yiwen uɣniw d yiwen n ṣṣifa n lebḥer s uɣanib aviktuwri aqbur, s tal-lunin iwehmawen i d-icqun tanhilt n waman. Ur nesseqdac ara izamulen inaɣlanen, d ayen i yeǧǧan tabewwaḍt tettmeṭṭel-d akk tamnaḍt am waṭas ur d-yiwet n tmurt kan. Yiwen n leɣwan azegzaw amelḥaⱬ lqayen i d-yețțarnun taɣessa tuzzigt. Isenduqen d ttebrat-nsen ttwaxedmen s lkaɣeḍ, ttwasekfelen s ufset, dɣa fuɣlen s vernis amaⱬ d yiferdisen n uleɣ n unḥas.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Baltija Chocolate Collection Tawlaft n usentel: Tabewwaḍt n leḥlawat d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Baltija Chocolate Collection Tawlaft n usentel: Tabewwaḍt n leḥlawat ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- All countries that are bound to baltic sea are unique in their own way. That is why no specific graphic elements were used that would indicate on country or another. Design was thought to be as timeless as possible so classic victorian style illustration were created. This style is full of wavy and dynamic forms that resembles sea movement and volatility. Background contains unique sea scenery together with lighthouse in the foreground connecting it all together.
- Tigejdiwin & Akemmus
- All boxes and envelopes was made from paper, offset printing with matte varnish and copper foil elements.
- Tibzimin
- Baltija, Chocolate collection. Chocolate, Chocolate packaging
- Tasnakta n Ufares
- All packagings were printed with offset technology, enriched with matte varnish and copper foil elements.
- Asewḥel n Usnulfu
- Biggest challenge was to find symbol that would be unifying throughout the Baltic region, find the target audience and how the product is consumed. With this criteria in mind big challenge was to pick the right subtle and yet luxury style for the graphics which would also has to be timeless and very different from the competition.
- Anadi
- One of the most important task was to determine the consumer of the product. Research revealed that oftentimes it is bought as a souvenir from the baltic region. This gave an insight that it should not be associated with one country and it also should communicate the Baltic sea more than box contents. Appearance is really important part of package which is intended to be the gift. Extreme attentions was given to details as well as overall package aesthetics to trigger positive emotion to the end user.
- Aseḥbiber
- Confectionery name Baltija came from name of the Baltic Sea in lithuanian. The sea was the main inspiration of this project. It is neighbouring 8 countries, which are all different. Sea is calm and do not carry its own identity as such. That is why the lighthouse was selected as the main symbol of the packaging. Sea also was the inspiration when picking colour. Deep greenish blue colour gave vibrance and luxury feel letting it stand out in the context of confectionery packaging all over the balt
- Tanzagt n Usenfar
- This project started in January 2020 February and finished 2020 May
- Tanila n Umahil
- Three separate packages were created for this product line. One of the boxes containing more than fifty candies plastic usage was reduced and paper separations were introduced. Fifteen candy box was decorated with uncommon type of cover giving overall packaging more elegance. To extend same visual experience chocolate bar was packed in carton envelope containing the same graphics.
- Igmamen n Terbaɛt
- Creative Director: Motiejus Gaigalas
Head Of Design: Vytenis Petrusevicius
Graphic Design: Vytenis Petrusevicius, Zydrunas Slajus
Illustrator: Zydrunas Slajus - Imsuren n Tugniwin
- Photography: Motiejus Gaigalas, Zydrunas Slajus
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