PepsiCo Foundation Anagraw n timagit sɣur Dennis Furniss

PepsiCo Foundation Anagraw n timagit sɣur Dennis Furniss d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LfeṭṭaUnuɣ· 2021

PepsiCo Foundation Anagraw n timagit

sɣur Dennis Furniss

Amsaɣ: PepsiCo International Mexico

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #122974

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef PepsiCo Foundation Anagraw n timagit

PepsiCo Foundation d anagraw n timagit i yettwaxedmen i yiwet n tuddsa ur nettnadi ara tarust i ysefraken tigduda deg Miksik akked Latin America. Aɣawas-agi yettbeddil tutlayt tameẓrit n tkebbanit s tayeḍ tas leqrib-nnes d amdan. Talɣiwin timezwura d timtaɣliwin i yettgen tlata n tgejda tigejdanin n tefdaɣt. Deg unagraw amagul, talɣiwin-agi ttdukklent yerna ttalint akken ad d-fkent ilugan d wanawen. Tira tanzeggant, tafeggagt n yiniten iǧehden, aɣanib n tewlaft d uɣanib n tugna, dagi i tettemtam timagit. Anagraw yettwasnas ɣef yiwen n udlis n tmaǧin umḍin akked ɣef yifecka n tedyanin am tqemjatin, tiḍebsatin akked yiqellaben.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

PepsiCo Foundation Anagraw n timagit d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. PepsiCo Foundation Anagraw n timagit ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: In Latin America, the PepsiCo Foundation is a nonprofit focused on investing in communities to help them thrive. This is a mission of empathy and equity. However, the foundation had an identity that was strongly influenced by a corporate visual language. Our mission is to support their mission by developing a more human identity for the PepsiCo Foundation.
Tigejdiwin & Akemmus: There are not packaging deliveries
Tibzimin: PepsiCo, Foundation, identity, system, strong, consistency
Tasnakta n Ufares: For this Identity System, the final delivery will be a digital brandbook and some merch materials for each event such as tshits, bags, hats, etc.
Asewḥel n Usnulfu: A new colorful, dynamic and appealing system sprouted from all the different interactions creating attractive pattern and textural expressions rooted in a mission driven symbology. We developed a clear geometric typeface and a vibrant color palette. We chose a photography style that highlights both the power of individuals and communities. Inspired by the magnificent, empowered portraits from the muralist Diego Rivera, an illustration style was generated.
Anadi: Our solution was simple. It is all about action. Putting things into motion. Think of it in an elemental way. When simple things come together and activate they are the building blocks of bigger, more powerful movements. Our concept was anchored in the idea of Simple Great Help. Then came the visual translation. Archetypal shapes were chosen to identify the three main pillars of the foundation. In this modular system these building blocks multiply and interact to form the greater whole. As levels of complexity expand the possible interaction of the shapes mix and match to create brand expressions as the communication need arises.
Aseḥbiber: After a bit of research, we identified a greater opportunity. Like many nonprofits that put most of their resources into program work, design tends to be done on a project by project basis. The organization didnt have a strong or consistent visual language that could identify volunteers. We felt there was a need for empathy. To touch people emotionally. To powerfully communicate the issues PepsiCo Foundation tackles. To get people involved in the difficult work of helping others.
Tanzagt n Usenfar: Launch Date: DEC 2020 Mexico City with possibilities to be expand to LATAM and Global
Tanila n Umahil: Internally, the new identity was so well received that its scope of implementation increased dramatically. This started out as a regional identity for Mexico. Then it expanded to LatAm. Not there is conversations happening about making it the global identity too. They saw an increase in volunteer donations which translated into programs that had a positive impact for half a million people. And that is just since the new identity launched in 2020. 14 Million food portions were distributed all over Mexico. Employee contribution was multiplied by 14 for water and food security to different communities.
Ibrivan: Copyrights: PepsiCo International Mexico
Igmamen n Terbaɛt: Innovation Design Center LATAM
Imsuren n Tugniwin: All Images: Design Innovation Center LATAM