Doritos One Kiss One Donation Tazniwt n Uselɣu Umḍin sɣur Dennis Furniss

Doritos One Kiss One Donation Tazniwt n Uselɣu Umḍin sɣur Dennis Furniss d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tnaflit n Afeṣṣel n Uselɣu, Azuzen d Teywalt.

DdhebAselɣu· 2021

Doritos One Kiss One Donation Tazniwt n Uselɣu Umḍin

sɣur Dennis Furniss

Amsaɣ: Doritos

Anerbaz n Tarbaḥt A' Design Award n Ddheb deg Taggayt n Aselɣu

98,262

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #122993

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Doritos One Kiss One Donation Tazniwt n Uselɣu Umḍin

Yiwen n Wussuden, Yiwet n Tewsit d tazniwt n uselɣu umḍin i d-yettwaxelqen i Doritos i usefrek n temɣiwent LGBTQ. Tazniwt-a tessuter-d i yemdanen ad bḍun tugniwin-nsen anda ttaken tissudnin i yemdukkal, tawacult akked wid ḥemmlen. Yal tawsit yettwabḍan tettuɣal d tikci tadriman i temɣiwent. Tazniwt-a tɛedda deg tiliẓri, deg izenzaɣ inmettiyen, deg iberdan n Internet akked yirmuden n tnegga. Tekker deg sin n wayyuren deg Miksik d Brazil, terra-yas-d tririt seg umaḍal meṛṛa. Iswi-ines d asdukkel n yemdanen deg lweqt n usemgired anmetti.

Asmekti

Ɣef Tarbaḥt A' Design Award n Ddheb

Doritos One Kiss One Donation Tazniwt n Uselɣu Umḍin d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Doritos One Kiss One Donation Tazniwt n Uselɣu Umḍin ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Since 2015, Rainbow Doritos and its proceeds have gone to the It Gets Better Foundation, by consistently supporting equality and diversity Doritos is fully committed to the Rainbow Community under the theme Pride-All-Year. To continue Doritos ongoing support for the community, in 2020 Doritos created One Kiss, One Donation, a breakthrough campaign across TV and digital. Designed to inspire a virtual chain of love and respect the campaign swept across social media and into people's hearts. The underlying concept of the campaign was to inspire people to Kiss in a virtual world in an effort to raise 1 million virtual kisses that could be converted to a financial donation to the community.
Tigejdiwin & Akemmus: Does not apply
Tibzimin: Unlock, Love, Diversity, Kiss, Rainbow, Pride, LGBTQ, LGBT, Digital Campaign, Social, Branding, Rainbow,
Tasnakta n Ufares: We leveraged a marketing mix of TV, social media, online, branded activations.
Asewḥel n Usnulfu: Traditionally we have focued on a physical approach that was packaging centric, supported by physical and digital activations. Due to covid, we had to shift gears and create something that was wholly online, the strategy also had generate the same level of interest, excitement, and fundraising. An huge challenge that met and exceeded in terms of the amazing results and global interest.
Anadi: Given our repeated success with the Doritos Rainbow year over year our testing approach centered on iterative prototyping rather than conventional consumer research.
Aseḥbiber: Doritos has been raising awareness and celebrating the Rainbow with the LGBTQ community for many years and each year the bar is raised in terms of impact and results. Inspired by the support and generosity of Doritos and the community this year we wanted to make a personal connection between people during a year of social distancing.
Tanzagt n Usenfar: Activated for 2 Months in Mexico and Brazil, garnered responses from around the globe.
Tanila n Umahil: Enter One Kiss, One Donation. We met our consumers in their universe online. With a cause driven incentive for engagement. When consumers sent photos of themselves giving a kiss to their friends, family and loved ones, we made a donation. The campaign and hashtag spread across social media fueled by our fans and influencers and accelerated by the goodwill that only shared values can buy. We essentially created the fun, the joy and the vibe of a massive pride parade. In a digital experience.
Igmamen n Terbaɛt: BBDO, PepsiCo Design, Pepsico Marketing (Mexico / Brazil)
Imsuren n Tugniwin: All images are property of PepsiCo International