Pepsi Culture Tagrumma n Tḥebbatin n Tissit s Uḍris Uzligen sɣur Dennis Furniss

Pepsi Culture Tagrumma n Tḥebbatin n Tissit s Uḍris Uzligen sɣur Dennis Furniss d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

DdhebAkemmus· 2021

Pepsi Culture Tagrumma n Tḥebbatin n Tissit s Uḍris Uzligen

sɣur Dennis Furniss

Amsaɣ: Pepsi

Anerbaz n Tarbaḥt A' Design Award n Ddheb deg Taggayt n Akemmus

35,686

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #123071

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Pepsi Culture Tagrumma n Tḥebbatin n Tissit s Uḍris Uzligen

Pepsi Culture d tagrumma n tḥebbatin s uḍris uzligen i d-yettwaxelqen i yiwet n tnegga n tissit tazidant deg Miksik. Tagrumma-a tesɛa sḍis n tḥebbatin ara yettwajemɛen, yal taḥebbat tettmettil-d yiwet n temdint tamiksikit. Tiḥkayin tidiganin, ansayen akked yisumar n tẓuri ttusuqlen ɣer yizemzalen n tugniwin i isdukklen izamulen idelsanen iqburen akked tarrayt tatrart n ufeṣṣel. Yal taḥebbat tettwaxdem s ulminyum, tesɛa 12 n tuqiyin, yerna tfukk s usiggez ofset s ufran ɛlayen. Tiḥebbatin znuzuyent yiwet yiwet, ma d akken sdukklent, ttilint d tagrumma i d-ismektayen amgired n temnaḍin.

Asmekti

Ɣef Tarbaḥt A' Design Award n Ddheb

Pepsi Culture Tagrumma n Tḥebbatin n Tissit s Uḍris Uzligen d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Pepsi Culture Tagrumma n Tḥebbatin n Tissit s Uḍris Uzligen ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Tigejdiwin & Akemmus: 12 Oz Cans, sold individually as a series.
Tibzimin: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Tasnakta n Ufares: High definition offset printing on alluminum
Asewḥel n Usnulfu: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Anadi: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Aseḥbiber: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Tanzagt n Usenfar: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Tanila n Umahil: Not applicable
Ibrivan: Not applicable
Igmamen n Terbaɛt: PepsiCo Design Latin America
Imsuren n Tugniwin: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.