Niulanshan Tawila n tqerεet n ccrab sɣur Tiger Pan

Niulanshan Tawila n tqerεet n ccrab sɣur Tiger Pan d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2021

Niulanshan Tawila n tqerεet n ccrab

sɣur Tiger Pan

Amsaɣ: Beijing Chuangyitang Sales Co., Ltd.

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #123934

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Niulanshan Tawila n tqerεet n ccrab

Niulanshan d aɣawas n uɛebbi s ubeckil arusran i yiwet n temyellit taṣinit n ccrab, i d-yeffɣen i useggas n uzger. Taqerεet tettwaxdem s ujajiḥ, ma d tabewwaṭ tettwaxdem s usɣar. Aɣawas iǧǧa akken tira n tidet, yerra-tt s ttawil atrar akked usudes. Yiwet n tergalt tuseddiḍt yeqqnen s ubeckil ɣef temdint n tqerεet tessuffuɣ-d tafekka tuḥrict akked ṭṭbiɛa iǧehden n uzger. Aɛlam n temyellit iǧǧa kan asekkil ucawi Niu, i d-yesbegginen azger. Aḍar aneggaru yettwasseɣzif akken ad d-yesken tafyirt taṣinit "Niu alarmi d taggara", d asirem i wakken ad naweḍ ɣer yiswiyen. Ixef d asenni n yimsaɣen ilmeẓyen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Niulanshan Tawila n tqerεet n ccrab d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Niulanshan Tawila n tqerεet n ccrab ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Chinese have lots of love for Zodiac. NiuLanShan is one of China's leading liquor brands. As its name suggests, the Year of the Ox 2021 is a special year for NiuLanShan. Focused on escaping from old-fashioned realism, the design is more modern and abstract. The sliced straight line of the body conveys a tough carcass and the uncompromising spirit of an Ox.
Regarding the brand design, by extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end".
Tigejdiwin & Akemmus: Size: 92.5*393mm(bottle), 182*435*128mm(box); Produce cost: 10USD; Retail Price: 150USD.
Tibzimin: Chinese Liquor, Baijiu, Zodiac Ox, Niulanshan, Limited Edition
Tasnakta n Ufares: The bottle is made of glass and the box is made of wood.
Asewḥel n Usnulfu: In mid 2020, Niulanshan has begun planning the launch of Year of the Ox limited edition, not only the Ox Year carries weight to the brand, but also with NIU meaning "Ox", the brand is originated from a golden bull that brings welfare in ancient stories. Niulanshan hopes to ditch realism used in past Zodiac limited editions, aiming to attract young consumers with a contemporary abstract design.
Anadi: Using 12 as a cycle, each lunar year is represented by an animal, and 2021 is the year of the ox. The 12 zodiac signs and the 24 solar terms constituted an important tool for ancient Chinese to calculate time, predict the weather, and harvest mulberry. Chinese has much love and imagination for the zodiac, and Chinese liquor brands launch limited editions targeting different zodiacs yearly.
Aseḥbiber: We focused on escaping from old-fashioned realism, using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox.
Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
Tanzagt n Usenfar: The project started in April 2020 in Beijing and finished in August 2020 in Shenzhen, and was Launched to market in China in December 2020.
Tanila n Umahil: Escaped from old-fashioned realism, Niulanshan Limited edition of zodiac OX using a more modern abstract design. The blade-sliced straight line of the bottle body conveys the tough carcass and the uncompromising character of an Ox. Regarding the brand design, we removed everything except for the most important calligraphy font "Niu"(Ox). Extending the last stroke specifically implies the Chinese meaning of "Niu (a slang for 'awesome') till the end" a greater desire to reach goals.
Ibrivan: Copyrights belong to Beijing Chuangyitang Sales Co., Ltd., Year 2021.
Igmamen n Terbaɛt: Designer: Tiger Pan, Xuedan Xia
Photographer: Kelin Tan
Technical Support: Zhangkun Xie
Project Maneger: Krystal You
Imsuren n Tugniwin: No.1: Tiger Pan / Xuedan Xia / Kelin Tan
No.2: Tiger Pan / Xuedan Xia / Kelin Tan
No.3: Tiger Pan / Xuedan Xia / Kelin Tan
No.4: Tiger Pan / Xuedan Xia / Kelin Tan
No.5: Tiger Pan / Xuedan Xia / Kelin Tan