Sienna Monroe Aḍebsi n Ticmatin sɣur Ricci Williams

Sienna Monroe Aḍebsi n Ticmatin sɣur Ricci Williams d anerbaz yettwaqadren meqqren n 2021 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2021

Sienna Monroe Aḍebsi n Ticmatin

sɣur Ricci Williams

Amsaɣ: Summerhouse Collective

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

17,519

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #124404

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Sienna Monroe Aḍebsi n Ticmatin

Sienna Monroe d asentel n tikta akked uḍebsi i yiwet n tsizmert n ticmatin i d-yekkan seg tegmatin, ur nettwaqadar ara ɣef lḥiwanat. Tabewwaḍt n tikci tettwaseqdac daɣen d tabewwaḍt n uceggeɛ i tiɣtasin i d-yettwaxedmen srid seg web, ayen i yessenqasen ummuɣ. Tabewwaḍt-nni tettwaxdem seg ukarṭun yettwarekkzen yerna yezmer ad yeṛṛeẓ s ufecfec, ur yettwasull ara, yettwasiggeɛ s ssber n uẓemmur. Ticbayliyin ttwaxedment seg uzru, taẓrurt i yezmren ad tettuseqdec tikkelt ɣef tayeḍ, ma d tiwtilin sqedcent aɣṛab n twaturin izedɣen. Anagraw azuran yettwasgen yessefsus tira tazuranin. Aḍebsi ittwaxem iwakken ad yettwaḥrez yerna ad yettuseqdec tikkelt-nniḍen ɣef tigmert n uɣawas.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Sienna Monroe Aḍebsi n Ticmatin d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Sienna Monroe Aḍebsi n Ticmatin ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Sienna Monroe Aḍebsi n Ticmatin yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Sienna Monroe is a conscious cosmetics brand that creates plant-based, cruelty-free beauty products. We created a unique identity, packaging and stationery to fit the brand's ethos and eco-needs. We wanted to ensure that to create protective packaging without being wasteful, reflect the brand's desire to tackle environmental issues at all stages of their product's life cycle and encourage their customers to think twice about their products' re-usability.
Tigejdiwin & Akemmus: Bottles and Packaging are various sizes
Presentation Box is 300 x 300 mm
Cylinder Box is 90 x 90 x 230 mm
Soap is 120 x 30 x 60 mm
Tibzimin: eco-packaging, brand identity, art direction, beauty, fashion, logotype
Tasnakta n Ufares: To minimize waste, the beauty gift box doubles as a shipping box for online orders. The box is manufactured from recycled un-coated, compostable cardboard stock printed with vegetable inks.

The potion bottles are all made from infinitely recyclable glass and can be recycled repeatedly and still retain their original material integrity. At the same time, the self-adhesive sticker is made from Post-Consumer Waste paper stock.
Asewḥel n Usnulfu: The most challenging part of this project was to meet the client's brief. They were keen to have something that customers would know without using cliched vegan design cues. The key to achieving this was in adding the natural print pattern to the design. It gave the design some depth in colour, but it also provided a softness juxtaposed nicely with the somewhat harsh typography.
Anadi: The client had put together a series of mood boards to give us some ideas regarding the visual direction. This included some initial type treatment concepts for the logo, packaging and layout designs and mood imagery for the photographic renders. We went through three rounds of presentation, from initial concepts through to final idea presentation working closely with the client at each stage.
Aseḥbiber: The client was clear that they wanted an instantly recognizable logotype that was sophisticated and modern but playful and steer away from the script and handwritten lettering often associated with conscious brands.

The photography reflects a specific desire to include natural elements without appearing messy. The shots feature daylight, unfinished walls and draped curtains, while the plinths provide height and depth to the images.
Tanzagt n Usenfar: The project was completed in Los Angeles during the summer of 2020.
Tanila n Umahil: The idea is to encourage the user to re-use the packaging by making it feel less like something they would throw away.

Glass bottles can be used more than once, extending the packaging's lifespan far beyond that of the product.

Glass is also non-toxic and does not contain Bisphenol-A and other potentially hazardous chemicals found in plastics. Plastic is made from oil and gas. These are non-renewable resources that will run out eventually.