Jinlongquan Yanzhi Alemmas sɣur Jin Zhang

Jinlongquan Yanzhi Alemmas sɣur Jin Zhang d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

UzzalAkemmus· 2022

Jinlongquan Yanzhi Alemmas

sɣur Jin Zhang

Amsaɣ: InBev jinlongquan beer (Hubei)

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus

14,249

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #126388

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Jinlongquan Yanzhi Alemmas

Tacreḍt Jinlongquan tella di Hubei ugar n 40 n yiseggasen. Deg tikelt-a, ternu-d tamerna n tbiṛa i d-yettmettilen tadelsant n Hubei. Amesḍan isseqdac tiktibt tacinwat akken ad d-yebgen tadelsant n tutlayt taɣerfant. Deg wakud-nni, yezweɣ ijenwiyen d unagraw n waman ittmettilen aṭas di Hubei (Hubei tettwassen s tmurt n yilfiwen n yelmaten), isekkilen d tmuɣliwin n useqdec, yerna yesdukkel-d ugar n ṛṛebḥa n tudert d lḥess n lmuda. Imdanen zemren ad mmeslayent ɣef tutlayt taɣerfant i yellan ɣef teqbuct. Muqlent ɣer taddart-nwen deg usegzawal akken ad tesnernu tmyigger d yiseqdacen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Jinlongquan Yanzhi Alemmas d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Jinlongquan Yanzhi Alemmas ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The designer broke the European style design routine of beer, and expressed the most authentic dialect culture in the way of handwritten calligraphy. At the same time, he painted the most representative buildings and water systems in Hubei (Hubei has the reputation of being a province with thousands of lakes) and the depiction of characters and consumption scenes, integrating more fireworks and fashion, forming a "river lake Hubei" picture. Let people use the dialect on the bottle to talk while drinking, find their hometown in the illustration, interact with consumers and get closer.
Tigejdiwin & Akemmus: 253mm*65mm*65mm This is a series of glass bottles of beer. The glass bottles can better retain the original flavor of beer. In addition, the color of this beer is clear. It uses transparent glass bottles with light color labels to make it clear and cool.
Tibzimin: Beer, Hubei, dialect, illustration, Calligraphy, China
Tasnakta n Ufares: Glass bottle aluminized paper
Asewḥel n Usnulfu: The biggest challenge is that there are many dialects in Hubei, which are very rich and different. In order to express them more accurately, the designer specially consulted many local people and experts. At the same time, in order to enrich the performance, the designer inspected the representative buildings in many areas of Hubei, and finally drew a beautiful scroll of Hubei.
Anadi: In the discussion of how to express Hubei culture and how to integrate into beer culture, the dialect version of wine words was recommended. It can not only express the authentic Hubei culture, but also shorten the distance with consumers and enhance the interaction. For this reason, the designer consulted the experts and professors of language to express dialect more strictly. At the same time, the designer of handwritten font is required to write brush words to reflect its uniqueness and uniqueness.
Aseḥbiber: Jinlongquan brand has been in Hubei for more than 40 years. It has long been a representative beer brand in Hubei, but none of its beer interprets Hubei culture. Now Hubei is a province with high attention in the world. Designers use this advantage to design a series of products with Hubei culture. Dialect is a very good choice.
Tanzagt n Usenfar: The project started to be created in April 2021, produced in May, and is expected to go on sale in Hubei in June
Tanila n Umahil: While drinking beer, you can tell your friends the dialect on the bottle and find your hometown in the illustration. It makes people feel more friendly and can quickly shorten the distance between you and consumers.
Ibrivan: Copyright by InBEv Jinlongquan Beer (Hubei) Co., LTD., 2021
Igmamen n Terbaɛt: Creative director: Jin Zhang