Xiaoxiancao Aɛekkaẓ n watay sɣur Jin Zhang

Xiaoxiancao Aɛekkaẓ n watay sɣur Jin Zhang d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2022

Xiaoxiancao Aɛekkaẓ n watay

sɣur Jin Zhang

Amsaɣ: Xiao xian cao

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

13,959

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #126463

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Xiaoxiancao Aɛekkaẓ n watay

S tɣuri n uẓuṛ n iɛekkaẓen n watay, anemhal yufa-d taqsiṭ deg tallit n Tang, yewwi-d tissit n watay s yifassen yettḥeggiben imi d asegzi amuɣli agejdan akken aṭas n yimdanen ad ssen daɣen ad ḥemmlen atay s tarrayt yeshlen. Deg tdeffirt, yettwaseqdac wawal "atay" i fessus ad t-nefhem akken ad d-yeglu taggayt daɣen ad yernu tanumi n tɣara. Aɛekkaẓ amecṭuḥ n watay yesseqdac aɛekkaẓ n lfoyl n lalimyum s ukemmus ameẓyan uḥerki, ayen yessefraren i yimseɣ ad t-awin daɣen ad t-sewin.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Xiaoxiancao Aɛekkaẓ n watay d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Xiaoxiancao Aɛekkaẓ n watay ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Xiaoxiancao Aɛekkaẓ n watay yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Xiaoxiancao is a kind of tea bag. In order to design a sense of ceremony, mystery, interest and international quality, the designer selected the tea drinking of palace ladies' sleeves covering their mouths in the Tang Dynasty as the main visual expression to let more people know and love tea in a more interesting way. On the back, the easy to understand "tea" is used to convey the category and enhance the sense of quality. The small tea bag uses the aluminum foil bag with independent small package, which is convenient for consumers to carry and drink.
Tigejdiwin & Akemmus: Box size285mm*100mm*35mmPackage content3g*10
Tibzimin: Tea bag, Tang Dynasty, tea, China, packaging, illustration
Tasnakta n Ufares: The package is made of recyclable cardboard. The simple envelope and pull-out inner box are combined. The inner box has no printing, which is more convenient for recycling. The small tea bag is made of aluminum foil bag with independent small package, which is moisture-proof and durable, and more convenient for consumers to carry and drink.
Asewḥel n Usnulfu: Compared with the traditional tea, tea bag products have no very high profit, so the packaging cost control is relatively strict. It is the biggest challenge for designers to make more creative, more interesting and more environmentally friendly packaging in the limited production cost.
Anadi: Through the research on the origin of tea bags, the consumption level of tea bags in the world, the data growth of China's tea market in recent five years, and the ratio of male and female tea consumers, the designer concluded that China's tea market still has great potential. At the same time, the growth rate of female tea consumers has surpassed that of male tea consumers, and young tea consumers have gradually become the main force of consumption, They need younger, fashionable, storytelling, ceremonial and interesting products.
Aseḥbiber: In order to create a more popular product, the designer tried to find an interactive and storytelling visual expression that could arouse consumers' interest. Finally, he found that Lu Yu's "tea classic" was the earliest and most complete record of tea in the Tang Dynasty. So he determined the story in the Tang Dynasty and found a famous painting about tea drinking by Zhou Fang, a painter of the Tang Dynasty, Combined with these historical materials, it is transformed into a modern and brief visual expression.
Tanzagt n Usenfar: It will be designed in August 2020 and put on the market in September 2020
Tanila n Umahil: The overall packaging is simple and clean, and the positive characters have elegant expressions but no mouth. These two points will arouse the interest of consumers. With the explanation of tea artists in Tang Dynasty clothes, the story will be unfolded, and more people will understand and love tea in a more interesting way.
Igmamen n Terbaɛt: Designer:Jin Zhang