Zaku Inc. Tamagit tazerfant sɣur Nobuya Hayasaka

Zaku Inc. Tamagit tazerfant sɣur Nobuya Hayasaka d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LfeṭṭaUnuɣ· 2022

Zaku Inc. Tamagit tazerfant

sɣur Nobuya Hayasaka

Amsaɣ: Arica Design Inc

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ

43,224

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #127734

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Zaku Inc. Tamagit tazerfant

Tangalt-agi tesɛa snat n lmeɛnayat. D isem n tkebbanit akked uzenziɣ-is. Tettwarna s tsartut n yisekkilen ijaṗuniyen n kanji, i d-ɣran zaku deg yisem n tkebbanit. Kanji daɣen yesɛa anamek n snulfu-d. Tilmest n ufus n Good tettwaxleq s useqdec n uzmul-a, i yemmal-d anamek n snulfu-d. S tbayent-agi, azenziɣ n tkebbanit "Snulfu-d Lxir" yettwasken deg yiwet n ticreṭ kan. Tangalt-agi tesken anekkaḍ n tkebbanit ɣer snulfu-d n Lxir deg umaḍal s tarrayin timellalin.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Zaku Inc. Tamagit tazerfant d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Zaku Inc. Tamagit tazerfant ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This symbol has two meanings. It is the company name and the company slogan.

It consists of the typography of Japanese kanji characters, which read "zaku" in the company name. The combination of "signature and seal" in the mark will make Japanese people who see this design recognize it as kanji.

The kanji also contains the meaning of "to create.
The silhouette of Good!'s hand is formed using this character, which means "to create. In this way, the company's slogan of "Creating Good" is expressed in a single mark.
Tigejdiwin & Akemmus: The brand design items for this project are listed below.
Logo Design: Symbol mark, Logotype, Motion Logo
Sign Design: Signage
Packaging Design: Document Case x 3
Print Design: Envelopes x 3, Promotion cards, Business cards x 3, Leaflets, Opening announcement flyer
Web Design:html5, CSS
Tibzimin: Typography, Logos, Symbols, Corporate Identity, Logotypes
Tasnakta n Ufares: The typography incorporates elements of Japanese "Shodo," the art of writing with a brush using ink.

The designer discovered that when the kanji meaning "to create" is written on paper, the ink blurs and spreads out to form the silhouette of the hand of Good!

Shodo (Japanese calligraphy) is a culture that has been familiar to the Japanese people for a long time. With this Japanese touch, the design gives users a sense of trust and familiarity.
Asewḥel n Usnulfu: The difficult part was to achieve this with as few elements and as simple a design as possible, while still having multiple meanings. The designers were also careful to make sure that the letters were recognizable.
The touch of brush strokes and the inclusion of "signature and seal" made the design more recognizable and readable.
Anadi: In this design, the challenge was to give a single symbol multiple roles.
To make the company name read "Zaku".
To give it the meaning of "create".
To make it look like a silhouette of the hand of "Good!
By achieving these three goals, the client's company was able to express that it is a creative company and gain recognition in Japan and in the industry.
Aseḥbiber: The designer decided to use the client's company slogan itself as the logo design.

This company has the slogan "Create good!
The symbol of the hand silhouette of "good!" is expressed in the typography of Japanese Kanji characters meaning "to create".
And since this kanji can be read as "zaku", it also represents the company name.
Tanzagt n Usenfar: It opened in Japan in March 2021.
Tanila n Umahil: The simple yet strong symbol design served to publicize the client's company's opening within the industry and in Japan.
People who received the DM recognized the company's slogan and name, and the meaning and background of the logo design became a topic of conversation, facilitating communication.
The "Shodo" typography and the silhouette of the "Good!" hand are catchy and memorable, and this design contributed to the recognition of the company's existence and brand image.
Igmamen n Terbaɛt: Creative Director:Hitoshi Kobayashi
Art Director:Nobuya Hayasaka
Copywriter:Takuma Suzuki