The Heaven Lost Aẓekka n Ijgigen sɣur Chan Yiu Chung

The Heaven Lost Aẓekka n Ijgigen sɣur Chan Yiu Chung d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

UzzalAkemmus· 2022

The Heaven Lost Aẓekka n Ijgigen

sɣur Chan Yiu Chung

Amsaɣ: Tai Tung Jewellry Box Mfy.Ltd

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #128131

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef The Heaven Lost Aẓekka n Ijgigen

Heaven Lost d asebter n weɣlaf yettwaxeddmen i tcemmaɛt yesɛan rriḥa. Asental agrafiki yețwasuffeɣ-d seg tmusni n tmezgunt tavrupit, yesskan-d iṛebbiten yettqellib ɣef kra n wayen i ten-yeǧǧan seg igenni. Tawlaft-nni yettwaxedmen s ufus tkemmel ɣef akk idisan n weɣlaf, tețțak-as udem aqbuṛ, tanezzayt i imsaɣen ad zzin i weɣlaf i wakken ad t-walin s teqbaylit. Tasiwelt s uzegzaw akked umellal teǧǧa asenfal yeṣfan. Talɣa-ines d taqcict s wumuɣ d asawen d wadda, yesɛan 83 mm tehri, 83 mm lqaɛa, akked 102 mm ttawil. Aɣlaf-a yettwaxdem s ukaɣeḍ n Munken Lynx n 240gsm, d akaɣeḍ ur nettwaxeddem ara i uḥerrez n twennaḍt, s ini amellal azayez.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

The Heaven Lost Aẓekka n Ijgigen d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. The Heaven Lost Aẓekka n Ijgigen ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The graphic design of this box is in a hand drawn style, it gives the design an aged look that suits the European mythology theme more. The graphic is continuous on all sides of the box, making the packaging more intriguing to the costumers. The box is in black and white to keep the design clean and sacred.
Tigejdiwin & Akemmus: Width 83 mm x Depth 83 mm x Height 102 mm
Tibzimin: Packaging, Branding, Candle, Pattern, Hong Kong, Communication Design, Tai Tung
Tasnakta n Ufares: This design is a simple top and bottom box. The packaging uses 240gsm Munken Lynx, it is a sustainable material. It is our company’s social responsibility to utilize environmental-friendly materials. This variety of paper is in a natural white shade, and it has an uncoated smooth-but-not-too-smooth surface to give it a true natural paper feel. The material of choice is perfect for this ancient theme design.
Asewḥel n Usnulfu: The most challenging part of this design is to create a visual that simulates looking down on earth from heaven on a box. Also, as I am a designer from Hong Kong, I am not familiar with European art style. Finding a lot of reference artwork helped me overcome these challenges.
Anadi: This design is a collaboration with a local candle brand. From their research, the target customers of this brand is between young adults to middle aged individuals. Most of the customers are cultured intellectuals who have a love in literature. Over 70% of the interviewees are willing to pay a higher price for a candle that has refreshing and stress relief property. Our high end and crisp design is based on the above research results.
Aseḥbiber: As a company with 50 years of history and high quality products, Tai Tung is well-loved by European customers. Our designs are able to cater to European culture, and this design is inspired by European mythology. It is one of the first things that comes to people’s minds when talking about European culture. The design of this box depicts the gods looking for something lost from heaven and fallen to the mortal world. I put my imagination of heaven onto the design.
Tanzagt n Usenfar: The project started in May 2021 in Hong Kong and finished in June 2021 in Hong Kong
Tanila n Umahil: The product inside does not need a colorful packaging to attract customers, as its scent is already enough for customers to smell it through the box.
Ibrivan: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021
Igmamen n Terbaɛt: Designer: Yiu Chung CHAN
Imsuren n Tugniwin: Copyrights belong to Tai Tung Gift Packaging Co. Ltd, 2021