Gregory Donut Aselkin n Donut sɣur Stora Enso China Packaging

Gregory Donut Aselkin n Donut sɣur Stora Enso China Packaging d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2022

Gregory Donut Aselkin n Donut

sɣur Stora Enso China Packaging

Amsaɣ: Stora Enso China Packaging

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

12,745

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #130936

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Gregory Donut Aselkin n Donut

Aselkin Gregory Donut d asisen n uselkin yebnan ɣef lkaɣeḍ i wudmawen n donut i d-yettuznuzen d lmakla n uddad. Akk lkaɣeḍ i d-iban yezmer ad inermes lmakla s wudem alammi. Askuti yettwaxdem s lkaɣeḍ FBB s tissas ɛlayen, yeṭṭfen s ubruji s useqfeṛ s waman i yeḥerzen tira, yettwasekles s ubruji n zzit n soja n umnaḍ n lmakla. Talɣa n usenneɣmes n tesɛa n tmerwin (90°) tețțak i uselkin afus ad ibna asendug s uzɣal, ihi aselkin izmer ad d-yettwazen d aflaḥ. Yal asendug yeṭṭaf sețța n donut, sin teɣzenza n askuti llan ilhan i sețța neɣ ṭnac n tɣawla. Tirawin n bumbard n lebḥer akked yiwlagen n donut d yirden qqaren-d tagrawla n imesbaḥriyen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Gregory Donut Aselkin n Donut d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Gregory Donut Aselkin n Donut ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Gregory Donut Aselkin n Donut yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Gregory donuts tenets are pays attention to all small details and bring healthy life to the modern people. Healthy low sugar, whole wheat bread base go with handmade elaboration, make everyone can enjoy healthy and exquisitely food conveniently. All the objectives about the graphic design, convenient structure design and 100% paper-base packaging materials recipe are to echo the brand idea.
Tigejdiwin & Akemmus: Outer box size: 200mm L x 154mm W x 85mm H
Forming size (6 in 1): 201mm L x 155mm W x 86mm H(without handle)
Forming size (12 in 1): 201mm L x 155mm W x 172mm H(without handle)
Well-suited Retail take-away Packaging
Tibzimin: Donuts packaging, Sustainable packaging, Convenient packaging, Take-away food, Sailor culture
Tasnakta n Ufares: All visible paper are food contact grade materials.
Sleeve are made by FBB paper with high tenacity, to meet the strength requirement, coated with water base high abrasion matt varnish to achieve the function of ink protection.
Printed by food grade soy ink.
Patent 90 degree rotational structure design achieved rapidly packing and flat delivery format.
Asewḥel n Usnulfu: Regarding the brand communication requirements, the biggest challenge is how to bring the healthy brand idea to buyers directly with a minimalist graphic design.
Regarding the structure and material recipe, the biggest challenge are to achieve the rapid packing process with good cost control and food grade requirements.
Anadi: In 1947, a captain by the name of Hanson Gregory drove his boat in a voyage. Because of the violently shake cause by the wave and wind, he found that he can not eat his bread when driving. To overcome this situation, he had an inspiration to cut a hole in the middle of his buns and string them in the banner beside the helm. That is where donuts comes from.
This design can completely reflect the brand tenet: detail oriented, healthy life and poetic sailor culture.
Aseḥbiber: Design elements derived from Gregory captain experience. Navy blue, spary white coordinate Donuts and wheat illustration, against wheat brown, bring healthy and poetic sailor culture to the everyone. Rotational forming motion seem to be operating rudder, sail towards the distant horizon with ideal.
Tanzagt n Usenfar: The project started in January 2021 and launched in March 2021 in Dongguan, Guangdong Prov, China.
Tanila n Umahil: All the manufacturing processes are full automated and transported to bakery in flat format. The packer can rotate the inner part 90 degree to forming and finish the packing process rapidly and conveniently. Each box can contain 6 pieces of donuts. Depends on different buying demand, there are two different size of sleeve handles to choose from, which can meet 6 pcs or 12 pcs packaging form.
Ibrivan: Structure utility model patent copyright belongs to Stora Enso China Packaging
Igmamen n Terbaɛt: Innovation and Design Director: Dick To
Senior Design Manager: Jinglun Cui
Structure Manager: Qinwu Zhao
Graphic Manager: Hong Zheng
Graphic Designer: Yueying Chen
Structure Designer: Zhiping Li