Wuliang Image Tasetist n ccôab sɣur Luo Heng

Wuliang Image Tasetist n ccôab sɣur Luo Heng d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2022

Wuliang Image Tasetist n ccôab

sɣur Luo Heng

Amsaɣ: Laboratory and Hopeful

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

17,668

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #133952

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Wuliang Image Tasetist n ccôab

Wuliang Image d asegmi n usetsi n ccôab yettwaxedmen i yiwen n uzamul n Baijiu acaynuwi. Talɣa n tqerɛet tekka-d seg tqerɛet n waggur n tazmert Ming, tafekka tamdewwert tessekna-d aggur ideg immal d tikti n tuɣalin. Izirigen izelben d izirigen n waman n waman gganzen tiqerɛet am ḥrir. Tafekka n uzegza tettwaxeddem s yijdi yerna tettawi azamul n uwreɣ awardi ifeggen, ma d ixef n tqerɛet iseqdac tarrayt n uneswi n uzzal ur nesbeṛbeṛ ara. Tabewwaḍt tettwaxedmet s wakrilik n uwreɣ ur nfeǧǧiǧ ara s uzzal ifeggen d uneswi aḥmayan. Talɣa n uzger tafeṣṣut tessefrak ṭṭfa yeṣeḥḥan yerna yerbeḥ.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Wuliang Image Tasetist n ccôab d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Wuliang Image Tasetist n ccôab ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
Tigejdiwin & Akemmus: The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
Tibzimin: Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Tasnakta n Ufares: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Asewḥel n Usnulfu: This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
Anadi: Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Aseḥbiber: The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Tanzagt n Usenfar: The project started in September 2021 in Torino and finished.
Tanila n Umahil: For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Igmamen n Terbaɛt: Luo Heng
Imsuren n Tugniwin: Luo Heng