Zhu Xixi Taxxamt n usefk sɣur Jin Zhang d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

UzzalAkemmus· 2022

Zhu Xixi Taxxamt n usefk

sɣur Jin Zhang

Amsaɣ: Wuhan Sanbu Brand Design

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus

13,056

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #134487

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Zhu Xixi Taxxamt n usefk

2022 d aseggas n yizar deg uwitay ayyuran acinwa. Abrid ufrin d aseqdec n tugniwin n yizar. Anemhal isseqdec asesmel gar usiwel n yizar d lbaraka deg tcinwit, yerna isseqdec semmus yizaren i wesbani n wu fu lin men (inzi acinwa ittuseqdec deg yiseggasen imaynuten). Aseqdec n yinzan d tugniwin i usileɣ n lbarakat tisnatin n useggas amaynut. Initen iǧehden lemcan akked uzegzaw imgerraden rennun tagnit i yemkudan meṛṛa. Taxxamt tezmer ad tettuseqdec am udlam azzyan, yerna deg yiwet n wakud, yella wugur n yizar ara yezmir ad yettwacreḍ akken imdanen ad myesḍafen yid-s.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Zhu Xixi Taxxamt n usefk d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Zhu Xixi Taxxamt n usefk ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: 2022 is the Year of the Tiger in the Chinese lunar calendar. Most of the New Year's gifts are showing Chinese traditions, but the brand wants a high-end dim sum gift box that combines traditional Chinese culture and is young and fashionable. The designer used the similar pronunciation of "tiger" and "blessing" in Chinese to express "wu hu lin men" (Chinese idiom, New Year's blessing) with five tigers; boldly used orange and green to contrast colors to make the whole package more fashionable.
Tigejdiwin & Akemmus: 520*280*50mm。At the same time, there is a line drawing tiger picture in the box. People can color the tiger with their family members and friends to enhance the interaction between the characters and achieve the effect of emotional interaction. The painted picture can be permanently retained as a hanging painting.
Tibzimin: zhuxixi、gift box for dim sum、gift box for the Year of the Tiger
Tasnakta n Ufares: Both the gift box and the inner box are printed on ordinary cardboard, and the three-dimensional embossing effect is made to highlight the realistic tiger graphic. It is worth mentioning that the designer deliberately designed the box to be a thin growing strip, and embedded the lid into the bottom box. Inside, just like a framed painting, the box can be used as a decorative painting, and the packaging has the opportunity for secondary use to reduce waste.
Asewḥel n Usnulfu: The biggest challenge of this packaging is: not only let the older people feel the traditional atmosphere, but also let the young people feel fashionable, how to integrate traditional Chinese culture and fashion is the most important problem to be solved.
Anadi: After confirming the idea of using five tigers to express New Year's greetings, the designer consulted a lot of materials and found five tigers representing five different meanings from different regions of China, such as representing peace, good luck, guardianship, and happiness. , fortune. And re-drawing and coloring, not only retains the traditional form, but also fashion.
Aseḥbiber: The most direct way to create a gift box for the Year of the Tiger is to use tiger graphics. The designer used five tigers to express "wu hu lin men" (Chinese idiom, often used for New Year wishes), using the similar pronunciation of "tiger" and "blessing" in Chinese. Idioms and graphics form a double New Year's greeting. At the same time, there is a tiger picture in the box that people can color together to enhance the emotional interaction between people.
Tanzagt n Usenfar: The project is designed in November 2021 and will be sold in Wuhan, China in December 2021
Tanila n Umahil: In the Chinese Year of the Tiger, the idiom "five blessings come to the door" composed of tiger patterns and five tigers gives the most direct double New Year's blessing. At the same time, the tiger paintings prepared for people in the box can be used for coloring, which can create emotional interaction between people and make the New Year atmosphere more intense.
Igmamen n Terbaɛt: Designer ：Jin Zhang