87MM Brand Story Asnulfu n udlis sɣur Sunghoon Kim d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Umagrad d Umidya Yettwaɣran.

LfeṭṭaAmagrad· 2022

87MM Brand Story Asnulfu n udlis

sɣur Sunghoon Kim

Amsaɣ: 87mm

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Amagrad

575,958

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #134927

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef 87MM Brand Story Asnulfu n udlis

87MM d tacreṭ n uẓawan tameqqrant di Kurya i d-yesnulfuyen tadelsant n yal ass s lḥiss d teẓrigt. Seg wasmi i d-tebda deg 2011, tettuṣeggem akken ad d-teḥku taqsiṭ n tmerwit n yiseggasen i yimḥibben n 87MM s "Moment by Moment, We Say No Concept But Good Sense", tacreṭ s 10 n yiseggasen n tuɣzar. Aya ad d-yefk tignit akken ad yemyezwar s wudem ufrawan akked tɣaraḍt tamecṭuḥt n Kurya i yehwan 87MM yerna i yettceggiɛen fell-as s tqesiṭ n sin i d-yesnulfuyen tacreṭ akked tqesiṭ n tefɣa 87MM.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

87MM Brand Story Asnulfu n udlis d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. 87MM Brand Story Asnulfu n udlis ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: He designed the brand book of 87MM, a Korean fashion brand. 87MM is a representative fashion brand in Korea that creates a culture in everyday life through sense and wit. You can see the story of 87MM over the past decade through the brand book which contains the record of the 10th anniversary since its launch in 2011.
Tigejdiwin & Akemmus: Hardcover book, 190 mm × 280 mm × 33 mm, 400 page. The cover is debossing and hot foil stamping (gloss black), the Spine is hot foil stamping (gloss black), Coating silkscreen on the paper.
Tibzimin: 87MM, brand book, book, design, editorial, graphic, typography
Tasnakta n Ufares: The cover design was designed to express the accumulation of stories for 10 years by printing thick boards and 87MM main colors on paper and was made using debossing and matte inkstones on the front and back of the cover. It is divided into three parts in total, and we used four types of paper to express the image well according to the characteristics of each part. Part 1-1 is made to have a different texture than other parts by coating with a silkscreen.
Asewḥel n Usnulfu: In organizing and classifying vast amounts of data over the past decade, data had to be classified and selected so that it could be an interesting record that suits the character of a fashion brand and expresses the brand well, not just a record of 10 years. And the newly designed font had to harmonize with the story expressed in writing. The selection of paper to express these materials well was also an important task.
Anadi: According to the nature of the fashion brand, he wanted to classify the story of the past decade into three parts. Since the characteristics of each part are clearly distinguished, it was judged that using paper in four types could convey the story of 87MM more accurately. Through the form, proportion, and texture of the book, I wanted to convey that it is a book made by a brand's philosophy and fashion brand.
Aseḥbiber: While interviewing the two founders of 87MM, who were fashion models, He learned the story of how they made clothes. He wanted to convey the story of their 10 years of making clothes in a book. He came to think about how to express their favorite colors, graphics, and various elements in the book. Inspired by the numbers 8 and 7, He designed fonts, and He designed books using these fonts.
Tanzagt n Usenfar: The project began in Seoul, Korea, in March 2021 and ended in January 2022. Books have been on sale in Korea since January 2022.
Tanila n Umahil: Through the brand book, he designed to tell the public who likes 87MM, Korea's leading fashion brand, the story of the 10 years since its establishment in 2011. This book will serve to communicate more closely with the young Korean public who likes 87MM and is enthusiastic about it through the story of the brand and the story of the two founders as well as the brand philosophy of 87MM.
Igmamen n Terbaɛt: Writing: Kim Wonjoong, Park Jiwoon
Design: Kim Sunghoon
Imsuren n Tugniwin: 87MM