Lowen Primary Function: Taɣlaft n birra sɣur China Resources Snow Breweries Ltd. d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LfeṭṭaAkemmus· 2022
Lowen Primary Function: Taɣlaft n birra
sɣur China Resources Snow Breweries Ltd.
Amsaɣ: China Resources Snow Breweries
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #136751Afeṣṣel
Ɣef Lowen Primary Function: Taɣlaft n birra
Book Text: Lowen d aɣawas n taɣlaft i tɣersiwt n birra. Aɣawas-agi yesdukkul asuneɣ s stilu, taẓuri n mezzotint akked usuneɣ n statwaj n webrid. Talɣiwin tijumitriyin akked yiniten yecebḥen ttaraman timraḥin yemgaraden, gar-asent tamrast, tacirit akked Weissbier, s wakka yal talɣa tzemreḍ ad tt-tɛeqleḍ s zzerb d srid. Isunaɣ mgaraden gar tugniwin tiwaḥciyin akked tid leɛlawin akken ad d-fken assaɣ aẓuran yerna asɣan anmettan. Tibumbiyin ttwaxedment s lalimin, tiqbucin ttwaxedment s ujaji. Akala n usiggez yeṣfan yeṭṭef yal tugna d tafṣiḥt yerna d tuseddi.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Lowen Primary Function: Taɣlaft n birra d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Lowen Primary Function: Taɣlaft n birra ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.
- Tigejdiwin & Akemmus
- 70 mm x70 mm x17 mm
- Tasnakta n Ufares
- The can is made of aluminum and the bottle is made of glass.
- Asewḥel n Usnulfu
- As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.
- Aseḥbiber
- The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.
- Tanzagt n Usenfar
- The project started in 2020 and finished in March, 2022.
- Tanila n Umahil
- The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.
Yettwaxellṣen
Snirem Seld Designers.org
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