SberPay Sneswaɣ n uxelleṣ sɣur Sber d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Tetiknulujiyin Tizirawin, Isnasen d Useɣẓan.

LfeṭṭaAziraw· 2022

SberPay Sneswaɣ n uxelleṣ

sɣur Sber

Amsaɣ: Sber

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Aziraw

33,725

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #137184

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef SberPay Sneswaɣ n uxelleṣ

SberPay d asnas n uxelleṣ i tira n internet akked uxelleṣ deg usnas. Ixelliṣen ttwakemmlen s wesnas SberBank Online, akka ur ttwazuzuren ara isefka n tkarḍa ɣer tḥuna neɣ imendayen. Yezmer ad d-yban usisem n tkarḍa uqbel yal axelleṣ. Ttwasferken ixelliṣen n yiwet n tikkelt, ixelliṣen yettuɣalen akked imultagen, yerna yezmer ad nezdi amḍan war talast n tkarḍiwin akken ad nesseqdec ticki. Tutlayt n uẓran d tafessast yebnan ɣef tira, taqeffalt akked ugradyan. Iswi d akkes n wasugen n usekcem n telɣut n tkarḍa akked wesbeddi n uxelleṣ d arurad d aɣellsan.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

SberPay Sneswaɣ n uxelleṣ d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. SberPay Sneswaɣ n uxelleṣ ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Convenience - the buyer can see card balance before payment.
Security - users pay for purchases through SberBank Online App. Card data is not transferred to stores and partners.
Service - creation of a personal Internet acquiring account.
Availability - all SberBank Online users can pay with SberPay.
The visual language of SberPay is simple and easy to understand. The main communication is based on typography and familiar digital interface elements.
Tigejdiwin & Akemmus: Various graphic editors were used, such as Figma, Adobe Illustrator, and Adobe Photoshop. The capabilities of the ecosystem and the modification of a specially developed Sber API were used for technical development. As a result, digital products based on web applications and mobile applications were obtained.
Tibzimin: innovation, payments, pay, acquiring, internetacquiring
Tasnakta n Ufares: The design is based on the nature and values of the brand: innovation, confidence, reliability, individual approach, mobility, speed. Tone Of Voice and visual concept were also developed. The main features of SberPay are reflected using 3 main visual elements. Button reflects the ease of interaction and the usual pattern of behavior in the digital environment. Gradient is fluid and plastic. It reflects the brand's presence in the user's life, SberPay appears when needed and disappears when it fulfills its function. Typography is a simple and understandable business communication.
Asewḥel n Usnulfu: It was necessary to develop your own style, but be sure to take into account the global guidelines of the bank.
As a result, a unique visual language was developed and the task of brand development was solved.
Anadi: Research Objective. Test the relevance of SberPay by push or SMS in an online store.
Research method. Remote survey, a click map.
Target audience. older than 18, Pay for purchases mainly by card or by card and cash in an equal measure, made online purchases in the last year.
Results. 62% would prefer to pay for an in-app purchase. Of them 54% simply answered that they would be able to pay by clicking on the push on their phone.
The method is marked as convenient when using the phone, fast, since you do not need to enter card data, secure thanks to two-factor authentication.
Aseḥbiber: The project was created as a new convenient payment method. The task was to make a payment method that would simplify the user's life by eliminating the need to enter card details. It also had to be fast and secure. In preparation, market and user needs were also taken into account. Various methods of design and analytics were carried out, such as CJM, unit economics study, quantitative and qualitative research.
Tanzagt n Usenfar: The development of the project began in June 2021 and was completed in early September 2021 in Moscow.
Tanila n Umahil: One-time purchase.
All payment channels are available.
It is possible to use one-factor or two-factor payments.
Recurrent payment.
Subscription for regular debiting.
It is possible to set up a trial period.
Linking allows the user to save card data for future payments. An unlimited number of linked cards can be created.
Ibrivan: Sberbank
Igmamen n Terbaɛt: Daria Prokuda
Shishki Collective