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MTN Dew Cake-Smash Asemsef n Tissit sɣur PepsiCo Design and Innovation

MTN Dew Cake-Smash Asemsef n Tissit sɣur PepsiCo Design and Innovation d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.


DdhebAkemmus· 2022

MTN Dew Cake-Smash Asemsef n Tissit

sɣur PepsiCo Design and Innovation

Anerbaz n Tarbaḥt A' Design Award n Ddheb deg Taggayt n Akemmus

40,725

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #137254

Initen

Afeṣṣel

Ɣef MTN Dew Cake-Smash Asemsef n Tissit

MTN Dew Cake-Smash d asemsef i tissit taleqqaqt s benna n ugaṭu n tfaska yettwaxedmen s teṛwiḥt tanegdudt. Benna-agi tettwaxleq iwakken ad d-tesmekti ṛṛuḥ n tmeɣriwin yettwabḍan am umulli, tissulya akked tukkist n uselmed. Aselɣu-agi yettmeslay ɣef tegnatin timeqqranin i iɛeddan war ma nettwali-tent, yerna iswi-ines d asefk n usirem akked lfeṛḥ n tmeɣra. Ttwaxedmen udmawen n teftilin yeddren i tunṭiqt n usemsef akked useqdec umḍin. Udmawen-agi n teftilin sskanayen-d agraw n yemdanen yennejmaɛen di tmeɣra. Asemsef yessawal i wid ara t-yaɣen iwakken ad sfuglen tikkelt nniḍen tagnit-nsen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Ddheb

MTN Dew Cake-Smash Asemsef n Tissit d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. MTN Dew Cake-Smash Asemsef n Tissit ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft
MTN DEW found a creative way to recapture some of the fun of our collective cake-worthy celebrations–birthdays, weddings, graduations, or even life itself–and created a cake flavored DEW. It was time for a “Do-Over.”
Aseḥbiber
The brand surprised consumers with MTN DEW CAKE-SMASH, a fun and delicious cake-inspired, limited edition flavor. Speaking directly to consumers’ missed milestones, MTN DEW delivered a product that captured the optimism and celebratory spirit that we all could use more of. To bring this spirit to life, the Design Team created a visual world of exuberant candle characters across digital and pack graphics, bringing all the good vibes of a crowd gathered in celebration at a party.

Yettwaxellṣen

Snirem Seld Designers.org

Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.

Asnulfu Yelhan Yesra Asekṛes Ameqqran

Arraz A' n Usnulfu d arraz agraɣlan, yettusneqden sɣur uɣref, i usnulfu yelhan. Ttekki deg Urraz A' n Usnulfu akken ad tesɛuḍ tagnit n usekṛes imeritukratik, ad tawiḍ aẓayer, ameqqer d usissen i umahil-ik. Sumer amahil-ik i Urraz A' n Usnulfu akken ad tnafseḍ s Ulamek A' n Usnulfu.

Sumer