Jinlongquan Akukru n Tayri sɣur Jin Zhang

Jinlongquan Akukru n Tayri sɣur Jin Zhang d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2022

Jinlongquan Akukru n Tayri

sɣur Jin Zhang

Amsaɣ: InBev jinlongquan beer (Hubei) Co., Ltd

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

39,283

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #138718

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Jinlongquan Akukru n Tayri

Tayri n Jinlongquan tebγa ad tessuffeγ afaris alemmas d uɛlayan i yezmer ara d-yesken amezruy aqbur n ticreḍt, daγen ad yerr imseqsiyen ad ḥessint taγara taqburt; imsanen n teγzi seqdacen tugniwin timeqqranin i usegzi n lehcic n tayri, icebbalen n irden, tiγirdin n useklu n ccrab, tayri, iγbula n waman d wayen-nniḍen, akken akukru ad yesεu tasγunt tameqqrant n uzaγar n tayri; wayen ifazen ugar, tugniwin-agi seddukent-d addad n tugna n ucciwen azrem acinwa seg udeg aqbur n useklu n Jinlongquan deg 1978, akked wallus amaynut n tsefsit logo d uzeggaγ azegzaw n ticreḍt, ayen d-yerran asenεref ameqqran n ticreḍt.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Jinlongquan Akukru n Tayri d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Jinlongquan Akukru n Tayri ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
Tigejdiwin & Akemmus: 80*250mm（jar）
Tibzimin: Beer, Jinlongquan, SANBU, Wuhan packaging design
Tasnakta n Ufares: The bottle is made of iron
Asewḥel n Usnulfu: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Anadi: Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
Aseḥbiber: The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
Tanzagt n Usenfar: The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
Tanila n Umahil: 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
Ibrivan: InBev jinlongquan beer (Hubei) Co., Ltd
Igmamen n Terbaɛt: Designer: Jin Zhang
illustration: Jin Zhang