Meiyitian Taggara Tazrant Tazatemant sɣur Chong Peng d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LbrunzAkemmus· 2022
Meiyitian Taggara Tazrant Tazatemant
sɣur Chong Peng
Amsaɣ: Yili Group
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #139341Afeṣṣel
Ɣef Meiyitian Taggara Tazrant Tazatemant
Ajerrid Meiyitian d asuneɣ n tuzeṭṭa tazatemant yeqqnen taduli yettwasiggzen ɣer wamadal aẓayan n usebter. Taduli-agi tettbin-d azal n leckal n sin d tlata n tergalin s useɣti ɣef umyugar n usebter, iwakken ad d-tefk tafyirt n usebter. Imsaɣen ttɣimin snegzen leckal-agi s usnas n tiliɣri, syen ad kecmen ɣer wamadal aẓayan i d-yesnulfa usebter. Deg wamadal-agi aẓayan, ttunefken-d yir uraren imyagaren akked unagraw n usleɣti n tɣawsiwin (poupées), yerna zemren ad d-sɣnayen tikci n tarezfit. Awennan ɣer wanda tettmuqul tazrant-a, d asenker n tuqqna tuẓlayt gar usebter akked imsaɣen ilemẓiyen.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Meiyitian Taggara Tazrant Tazatemant d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Meiyitian Taggara Tazrant Tazatemant ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Meiyitian Taggara Tazrant Tazatemant yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system.
- Tigejdiwin & Akemmus
- Width65mmxDepth65mmxHeight220mm
- Tibzimin
- Virtual brand world,Smart and connected,Brand IP design
- Tasnakta n Ufares
- Mobile Internet AI technology
- Asewḥel n Usnulfu
- In the new trend of "meta-universe", "MEIYITIAN" have developed online interactive games and doll customization system. With the new AI technology,consumers can enter the virtual brand world. Moreover,they can also play interactive games to get rewards or DIY ideas, eventually,these experiences will form data to bring more positive feedback for consumers and maintain the intimate relationship between the brand and consumers.
- Anadi
- With the rising of the "meta-universe" concept, the youth of "Generation Z" in China has spent more and more time exploring the virtual world,so some of the rules applied in brand packaging design for brands fail to keep up with the exploration spirits of the"Generation Z". Moreover, it is increasingly hard to resonate with them.
- Aseḥbiber
- The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers.
- Tanzagt n Usenfar
- The project started in August 2021 in China
- Tanila n Umahil
- Consumers enter the virtual brand world by scanning the characters on the package through APP
- Igmamen n Terbaɛt
- Project director：Susie Liu
Creative director：Chong Peng
Design: Pesign Team
Yettwaxellṣen
Snirem Seld Designers.org
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