Artem Luxury Watch Straps Primary Function: Asebbaḍ sɣur Joel Derksen d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LbrunzAkemmus· 2022
Artem Luxury Watch Straps Primary Function: Asebbaḍ
sɣur Joel Derksen
Amsaɣ: Studio Otherness
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #139454Afeṣṣel
Ɣef Artem Luxury Watch Straps Primary Function: Asebbaḍ
Book Text: Artem Luxury Watch Straps d asebbaḍ yettwaxedmen i tsirasin n lmontrat ittwaheyyin i yimkeddayen. Aɣummu n beṛṛa yettazzal ad d-iban usebbaḍ agejdan n daxel, ittwaxedmen s tebṛaț tazizawt yeldin seg yidis s uḍebsi. Tawenza n foam tṭṭef tasirest deg wemkan-is. Talɣa taɣebbart d tunṣibt tessken accaren imγaren akked tazmert tatiknikit. Tabaqqit n ureɣ akked ipyer s yini n rmad d bu-lḥenni ttaken-as udem yeṣfan yerna d aselway. Talɣa n usebbaḍ tettwaheyya iwakken ad d-tesken afaris s wudem iwatan lawan n usebbaḍ.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Artem Luxury Watch Straps Primary Function: Asebbaḍ d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Artem Luxury Watch Straps Primary Function: Asebbaḍ ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Artem Luxury Watch Straps Primary Function: Asebbaḍ yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Artem Straps is an Australia-based company with a vision of redefining watch straps for the passionate collector. Artem’s brand experience honours the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps.
The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts. - Tigejdiwin & Akemmus
- 80mm W x 20mm D x 270cm L
- Tibzimin
- Packaging, watch, jewelry, premium, luxury, branding, lifestyle, netherlands, australia
- Tasnakta n Ufares
- Foil stamping, foam insert, GF Smith papers (Grey, Royal Blue), and frosted vellum box.
- Asewḥel n Usnulfu
- The overall project was quite smooth - with the biggest challenge being quality assurance and colour matching in paper selection and box quality.
- Anadi
- Research involved competitor analysis - both in branding and in packaging experience. Key competitors focused on machismo or affordability. Artem instead chose to create an atmosphere of mystery and reverence.
Most watch strap competitors focused on cost efficiency in their packaging, stepping away from a luxury experience. However the top-end watch brands (Blanc Pain, Rollex) all created incredible unboxing experiences, which we used as a baseline for the Artem packaging. - Aseḥbiber
- The engineering sensibility of the brand inspired a blocky and sculptural approach to the packaging, one that showcased the sharp edges and technical perfection of the brand. Shadow play and how the product would showcase on Instagram and in unboxing videos also drove key structural considerations.
- Tanzagt n Usenfar
- 4 months, Netherlands
- Tanila n Umahil
- Cover slides off, revealing velum inner box. Velum inner box opens on the side with typical flap seal
- Igmamen n Terbaɛt
- Creative Director: Joel Derksen
- Imsuren n Tugniwin
- Photographer: Ingmar Swalue
Yettwaxellṣen
Snirem Seld Designers.org
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