Buenandanza Ashebbel n uzegza n uzemmur sɣur Antonio Cuenca

Buenandanza Ashebbel n uzegza n uzemmur sɣur Antonio Cuenca d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2022

Buenandanza Ashebbel n uzegza n uzemmur

sɣur Antonio Cuenca

Amsaɣ: Buenandanza

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #139831

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Buenandanza Ashebbel n uzegza n uzemmur

Buenandanza d ashebbel n uzegez n uzemmur. Taqabuct-agi tesban-d am akken tesɛa snat n telemsin: adjaj n uzegzagegzu ɛeddin ɣer teberkant, akked tebzimt tacebḥant tuɣalin i tzegret ɣer akk tama-s. Ini uzegzagezmed-agi yeqqen ɣer talwit, ma d tebzimt tacebḥant s wudem urḍan tettak-d taẓri n wayen n tebḥirt. Tulmisin n uzgen (cercle) akked tnaḍfa (triangle), yettwaslin s tebzimt n ddheb, ttbanen-d am wafriw n uzemmur yesɛan tijgigin akked uzemmur imcerreḥ. Talɣa isudurar akked uzeggagen ɛeddin n uzegzu ttbeggin-d taɣara ifazen. Azegzu ɛeddin, ur yesban ara, yesseḥbas tafat akken ad iḥrez azegez ɣer taluft n zzman ɣezzifen. Taqabuct-agi tettwakemmel s ugilas ur ittserriḥ ara i uɣil, ur yezmir ara ad d-yuɣal ɣer ususru, ayen i s-d-yefkan tabɣest tuḥrict akked lqedd amecṭuḥ.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Buenandanza Ashebbel n uzegza n uzemmur d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Buenandanza Ashebbel n uzegza n uzemmur ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Buenandanza Ashebbel n uzegza n uzemmur yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: The bottle seems to have two skins: the blue colour of the packaging and the white wrap-around label. These finishes provide a pleasant and warm drinking experience. The rounded shapes of the bottle and the thickness convey quality.
Tigejdiwin & Akemmus: 100 x 57 x 176 mm. 500ml capacity. Glass and label
Tibzimin: packaging, design, package, branding
Tasnakta n Ufares: Tinted glass, paper label and stamping.
Asewḥel n Usnulfu: The challenge was to open up to a target that seeks to connect with a more conscious rhythm of life in a frenetic world that is disconnected from its own essence. It is intended to connect with consumers who seek to live in a calmer and more contemplative way. The design had to stand out from the traditional brands in the oil sector and communicate Goodwill in simple terms. Two types of finishes are used to broaden the user experience: tinted glass bottle and textured paper label.
Anadi: In order to emphasise the concept, a deep dark blue colour was employed, a tone which is associated with serenity. The pourer bottle cap of that same colour is used to lengthen the packaging. The label was designed white to give a more natural look. The symbols represent the possibilities in life that come up when freeing oneself from preconceived ideas. Both the circle and the triangle are inspired by the pointy shape of olive leaves and the oval shape of olives, with a touch of gold to enhance the distinctive character. The muted colour palette, the composition and the label aim to create visual harmony.
Aseḥbiber: The inspiration comes from the aim to live day by day, making your own way, freeing yourself from preconceived ideas and opening yourself to experience.

The idea symbolises serenity, balance and simplicity, all summed up in a unique claim: the lived experiences. The name is a key part in conveying that idea. The characteristics balanced, restrained, modest and intriguing, are qualities which stand out in the design and how it should be perceived.
Tanzagt n Usenfar: The project started in november 2021 in Ubeda and finished in january 2022.
Tanila n Umahil: The bottle is small and robust, easy to use with a non-drip, non-refillable DOP cap. The opaque and tinted glass prevents light from penetrating and thus facilitates the conservation of the oil.