Alpine Sprout Ajaltal n Aparur n Latay Azegzaw sɣur Jie Yang

Alpine Sprout Ajaltal n Aparur n Latay Azegzaw sɣur Jie Yang d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2022

Alpine Sprout Ajaltal n Aparur n Latay Azegzaw

sɣur Jie Yang

Amsaɣ: Decelent

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

13,811

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #140005

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Alpine Sprout Ajaltal n Aparur n Latay Azegzaw

Alpine Sprout d asenfar n uparur i latay azegzaw n idurar, immɣan deg tamnaḍt n Wufeng, taɣawsa n Hubei, di Ccinwa. Latay-agi immɣa ɣef idurar iɛlayen akked yidɣaɣen izaɣaren, ayen i gerran aṭas anagi n tejmeɛt n wafriwen-is. Deg tafra n waggur, banent-d tugniwin tuffirin n idurar izaɣaren akked tira taciniwt n tqubaɛt, i d-ismektayen tamnaḍt n tejmeɛt yezzuɣuren akked umahil n wid ijemɛen latay. Tugna yettwargen d tin yettwaɣmen deg yiri n waggur d asmekti i webrid aqbur n latay d yiɛewdiwen (Tea Horse Road). Aggur uffiɣ yettwaxdem s ukaruן udrig, ma d asaku n uparur ilelli n latay ideg yezga latay ula d netta yettwaxdem s ukaruן udrig.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Alpine Sprout Ajaltal n Aparur n Latay Azegzaw d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Alpine Sprout Ajaltal n Aparur n Latay Azegzaw ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Alpine Sprout Ajaltal n Aparur n Latay Azegzaw yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This case is a new package of alpine green tea produced in Wufeng County, Yichang, Hubei Province. It belongs to a unique local variety. It is deeply loved by people because of its long history and unique flavor. It has beautiful scenery and steep terrain. This product grows on high mountains and cliffs, and it is very difficult to pick. In order to highlight its precious and the hardships of tea pickers, the design team abstracts the steep mountains and integrates them into the design of outer packaging.
Tigejdiwin & Akemmus: The outer package is 100 mm thick, 350 mm long and 350 mm wide.
Tibzimin: Local specialties, green tea, gifts, ancient tea horse road, culture and fighting spirit
Tasnakta n Ufares: Degradable environmental protection cardboard is used as the main packaging material for the outer packaging, and degradable environmental protection paper bag is used for the inner bag to eliminate excessive packaging and emphasize the harmonious coexistence between human beings and the environment.
Asewḥel n Usnulfu: 1. The biggest difficulty of this tea packaging is that the bronzing process is difficult to show color on the green base. The design team debugged it many times to solve the high saturation printing of color.
2.Finally, the problem is solved by repeated printing.
Anadi: This design is a brand new case. The customer said that there are many varieties of tea in the world. As a local minority variety, this case is difficult to stand out from many similar products. Therefore, the design team decided to make some changes: highlight the growth environment of local tea, and express the scarcity and rarity of this tea based on the natural terrain of steep cliffs and the fact that it is difficult to harvest. Combined with the technique of Chinese calligraphy, it reflects the momentum of the working people not to admit defeat.
Aseḥbiber: Taking the local mountains and Chinese calligraphy as the creative elements, the steep terrain and the precipitous tea mountain, combined with the vigorous and powerful calligraphy flying white technique, bring the feeling of Millennium heritage in one go; The concave convex shape on the side of the packing box is used to express the difficulty of the ancient tea horse road. It is a hymn of respect for life and people's hard work.
Tanzagt n Usenfar: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei Province.
Tanila n Umahil: Designers try to use the proverb "man will conquer nature" to create a new brand influence of tea, which is the original intention of the packaging of this green tea. By studying the production environment and the living scenes of local people, combined with local cultural characteristics and legends and allusions, the designer adopts the minimalist visual fusion technology to move the hardships of tea production and trade into the same box.
Igmamen n Terbaɛt: JieYang