Shadlee Primary Function: Takuppart n uzemmur n izwayen sɣur Mohammadreza Eslamparast

Shadlee Primary Function: Takuppart n uzemmur n izwayen sɣur Mohammadreza Eslamparast d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2022

Shadlee Primary Function: Takuppart n uzemmur n izwayen

sɣur Mohammadreza Eslamparast

Amsaɣ: SHADLEE Co., Ltd.

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

31,296

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #140099

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Shadlee Primary Function: Takuppart n uzemmur n izwayen

Book Text: Shadlee d taggayt n takupart n izwayen yettwaxedmen i tmanya n imesbaḍen n izwayen, gar-asen ananas, mangu d timeẓrit tismumt. Yal takarṭunt tesɛa 45 mm n tehri, 45 mm n telqeyt akked 130 mm n teɣzi. Isekkilen ttwaṣuṛṛeg s ufus s uɣanib akubist, syen ttwafeṭṭṭen sɣur uselkim. Ttwasexdamen initen iceṭṭiḍen acku tarrayt n usiggez aflexugrafi ur teǧǧa ara timẓergiyin. Yal takupart tsekan-d udem uxeyyal s telqayin am iferwan, izwayen, allalen n uẓawan neɣ igerrujen n waddal. Initen n yal takupart cudden ɣer usiwen-is.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Shadlee Primary Function: Takuppart n uzemmur n izwayen d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Shadlee Primary Function: Takuppart n uzemmur n izwayen ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Tigejdiwin & Akemmus: Width 45 mm x Depth 45 mm x Height 130 mm
Tibzimin: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Tasnakta n Ufares: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Asewḥel n Usnulfu: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Anadi: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Aseḥbiber: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Tanzagt n Usenfar: May - Jun 2020, Tehran, Iran
Tanila n Umahil: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Ibrivan: Copyrights belong to Shadlee Juice Makers
Igmamen n Terbaɛt: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Imsuren n Tugniwin: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.