Al Mocha Port Asekfel n Lqehwa sɣur Elena Gamalova d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LfeṭṭaAkemmus· 2022
Al Mocha Port Asekfel n Lqehwa
sɣur Elena Gamalova
Amsaɣ: Al Mocha Port
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #140423Afeṣṣel
Ɣef Al Mocha Port Asekfel n Lqehwa
Tasertit n yisnufayen n usekfel i Al Mocha Port, Saɛudiya. Asnufi yettusemres seg umezruy, tadelsant, akked uẓur i smerniwt n tmagit i yessemḍanen tidett d tessneɣt. Asekfel d aneggaru, d afrihan, d uzzig, ur yettwaẓẓay ara s yisallen, yeqqen gar uzekka akked wassa. Initen azegzaw n lebḥer, azegzaw n tigzert d wureɣ sɛan aswi n uwṭṭu n twila n yimsaɣen. Tugna n lqehwa deg idusan tesnated-d addad nnecḍet n umaseg ɣef ufran n ufaris. Anagraw anemras n tebṛatin yeǧǧa tamarkt ad tesbeddi asnefli-ines s tefses, deg meṛṛa useggas.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Al Mocha Port Asekfel n Lqehwa d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Al Mocha Port Asekfel n Lqehwa ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Rebranding and packaging design for Al Mocha Port, Saudi Arabia, one of the major players in importing and roasting specialty coffee and accessories in the region. A wide range of varieties from producing plantations all over the world is carefully imported for making the best blends for coffee connoisseurs. The objective was to create a series of packaging that reflects their deeply rooted expertise and uniqueness. The front side is clean with 3 different plain colors, aiming to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. Each one of the pouches is bright and perceptible and does not require extra effort from the buyer while making a choice purchase.
- Tigejdiwin & Akemmus
- Width 125 mm x Depth 80 mm x Height 195 mm
250 grams - Tibzimin
- specialty coffee, packaging, visual identity, pouch, box, coffee, coffee packaging
- Tasnakta n Ufares
- Aluminum Stand Up Pouch, flat bottom, quad seal.
- Asewḥel n Usnulfu
- The challenge was to create a series of packaging that reflects their deeply rooted specialty coffee selection of the best beans from around the world and to attract new customers, in a highly competitive market. The packaging had to be clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. The second challenge was to create an emotional bond with the target audience.
- Anadi
- The port of Al Mokha is considered one of the oldest ports in the Arabian
Peninsula. It was the main marketplace for coffee between the fifteenth and seventeenth centuries.
Mocha and Mocachino take the name from this port.
It reached its peak in the seventeenth century. - Aseḥbiber
- The inspiration came from the story behind the brand name and the coffee provenance.
Al Mocha port, Yemen is the oldest marketplace in the world, for Arabian coffee. The port is a symbol of intangible heritage and perpetual tradition and reminds us that history is a continuum. - Tanzagt n Usenfar
- The project started in September 2020 in Dammam, Saudi Arabia and finished in January 2021 in Dammam, Saudi Arabia.
- Tanila n Umahil
- In addition, the redesigned series emphasizes the brand's unique properties: the colors reflect the origin and taste notes of the product. The redesigned logo is inspired by the architecture of this time period. The white label with highlighted information of origin, taste notes, elevation, and the process's methods helps the consumer to make a purchasing decision quicker. A flexible labeling system allows the brand to use the same pouch with different coffee labels as their offerings change throughout the year.
- Imsuren n Tugniwin
- Main Image 1: Designer/Illustration: Elena Gamalova
Optional Image 2: Designer/Illustration: Elena Gamalova
Optional Image 3: Designer/Illustration: Elena Gamalova
Optional Image 4: Designer/Illustration: Elena Gamalova
Optional Image 5: Designer/Illustration: Elena Gamalova
Yettwaxellṣen
Snirem Seld Designers.org
Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.
Ugar i tifin
Ifeṣṣelen yemcudden
Snirem ugar n ifeṣṣelen yewwin ammud seg twennaḍt-nni kan, ttwaferzent s lmeɛna.
