Joy of Playing Timsal Tagejdant: Asisen n Umahil sɣur Squared

Joy of Playing Timsal Tagejdant: Asisen n Umahil sɣur Squared d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2022

Joy of Playing Timsal Tagejdant: Asisen n Umahil

sɣur Squared

Amsaɣ: Balin

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

15,918

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #140424

Kteف Tura Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Joy of Playing Timsal Tagejdant: Asisen n Umahil

Aḍris n Tektabt: Joy of Playing d asisen n umahil i d-ttwaxedmen i Balin, tirmit ixeddmen ijujaḥ i warrac d tullas. Asisen-agi yezmer ɣef usekkin, iɣbula n usisen, aṣebbeḍ akked yiniten d leckalat n yijujaḥ d ihricen. Awal anmeɣray d awezɣi, s leckalat ifsusen, tasnalast n yiniten yeḥwiǧen akked isekkilen s waman. Yal ahric n ujujaḥ ɣur-s isem d tamacahut, ayen i d-yettarran tanaẓrit n tegwzi ɣer warrac. Iselkinen i d-yettwafernen ttɛeddin ɣef wesɣar, aḥrir n wesɣar, waraq, tafitin tajardanit akked isebbaḍen s waman akked yijeǧǧigen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Joy of Playing Timsal Tagejdant: Asisen n Umahil d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Joy of Playing Timsal Tagejdant: Asisen n Umahil ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Joy of Playing Timsal Tagejdant: Asisen n Umahil yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
Tibzimin: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
Tasnakta n Ufares: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
Asewḥel n Usnulfu: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
Anadi: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
Aseḥbiber: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
Tanzagt n Usenfar: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
Tanila n Umahil: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
Igmamen n Terbaɛt: Creative Director - Yana Okoliyska