Koch's Meerrettich Asmaynut n tmarit sɣur Wolkendieb Design Agency d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LfeṭṭaAkemmus· 2022
Koch's Meerrettich Asmaynut n tmarit
Amsaɣ: KOCHS Meerrettich & Feinkost GmbH
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #140491Afeṣṣel
Ɣef Koch's Meerrettich Asmaynut n tmarit
Tanfalit "tuɣalin ɣer yeẓuran" tetteki-d ass-a deg temsertit n wučči. Imɣan n yeẓuran iqdimen, am ujenjllan, ttwaɛejben aṭas ass-a. Akken ad d-terr tudert i tmarit deg yirafan, Wolkendieb tessekker-d tikkelt-nniḍen tamagit n tmarit Kochs d ugezdu n ukemmus. Alugu yettwalqem akken ad yuɣal d aẓayan, iteggez ugar. Usefsu amaynut yettleqqem ɣef uskan n yiferdisen igemmanen ur nettwaxdem ara d tritat tizeggagin s war timernit neɣ imeḥbes. Azideg seg yiger siɣzef ɣer umseɣ: s tazarwat, s teɣzi, s lḥemmla yettwaheyyeɛ!
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Koch's Meerrettich Asmaynut n tmarit d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Koch's Meerrettich Asmaynut n tmarit ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. This trend is taken on the successfully relaunched KOCH's products. The new design doesn't focus on depicting the dishes, but rather the unprocessed illustrated ingredients. Fresh from the field - directly, simply and lovingly prepared!
- Tigejdiwin & Akemmus
- Jars with natural paper labels in various sizes are sold in retail. The relaunch also includes a aluminium tube and the entire catering range with large plastic containers. Each recipe has its own illustrations and colour-code. In order to put forward the products top-freshness, a freshness and quality seal has been created. The intensity-level is indicated by a scale.
- Tibzimin
- packaging, brand image, rebranding, WOLKENdieb, Develey, KOCHs, horseradish, logo
- Tasnakta n Ufares
- The logo was relaunched first. From there, the shape of the labels has been adapted to the new identity. A freshness and quality has been created. All labels are printed on natural uncoated paper.
- Asewḥel n Usnulfu
- The challenge was to give KOCH's brand a new look that would appeal to younger and new customers, without losing existing customers. The design had to reflect the naturality and simplicity of each "like-before recipes"
- Anadi
- Before the project started, a market research analysis was conducted to reveal the weaknesses of the brand, and how it should be upgraded. After the brand and product relaunch, a new market research was successfully conducted, and showed how well the rebranding works on the consumers.
- Aseḥbiber
- KOCH's is a subsidiary brand of the Develey-Group, one of the strongest international companies for mustards, sauces and dressings. Local production and national sales are particularly driving its popularity. Since the family business was founded more than 100 years ago, KOCH's has been cultivating its own fields, conducting its own plant research on cultivation, storage and gentle processing in the production lines. The task was to reflect this quality and naturalness on the labels.
- Tanzagt n Usenfar
- The project started in March 2021 in Aachen, Germany and finished in July 2021. It is displayed on shelves since November 2021. It was showcased in the 196th issue of the "Creativ Verpacken".
- Tanila n Umahil
- To match the brand relaunch even more, the recipes were reworked to become even cleaner, without any additives or conservatives.
- Igmamen n Terbaɛt
- Creative Director: Annika Reuber
Art Director: Daskia Frohn
Art Director: Chloe Krey
Technical Artworker: Margit Jansen
Yettwaxellṣen
Snirem Seld Designers.org
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