Bethru Aẓekki n Tuffirt n Uɛeqqa n Usellek sɣur Izabela Jurczyk d anerbaz yettwaqadren meqqren n 2022 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
UzzalAkemmus· 2022
Bethru Aẓekki n Tuffirt n Uɛeqqa n Usellek
sɣur Izabela Jurczyk
Amsaɣ: Bethru
Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #140558Afeṣṣel
Ɣef Bethru Aẓekki n Tuffirt n Uɛeqqa n Usellek
Bethru d aẓekki n tuffirt i tegrumma n wexxam n usellek, yebna ɣef tqecwalin tuẓlant akked wexrisi n usmires ilaq ad yettuseqdac aṭas n tikwal. Tqecwalin-agi ttwaxedmen s 93 % n licaṭ n ṭṭbiɛa, d ivijitarat, ur ttwarmisent ara ɣef lɣaci n leḥwayeǧ, ur sɛint ara imicroplastik. Kra n taqcict tettfelfil deg waman n uqeddu, tessufuɣ-d 300 ml n waman n usellek. Axrisi n usmires yettwaɣ yiwet n tikkelt, syen yettuseqdac aṭas n tikwal, ayen i d-yeṭṭfen seg wumsismeḍ n plastik. Tqecwalin-agi ttwarkiblent s wafriwas, tabuwaḍin ttwaxedmen s wafriwas i izemren ad yuɣal ad ittwaxdem. Initen d lecwal n tuffirt ttwaddmen-d seg ṭṭbiɛa.
Asmekti
Ɣef Tarbaḥt A' Design Award n Uzzal
Bethru Aẓekki n Tuffirt n Uɛeqqa n Usellek d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Bethru Aẓekki n Tuffirt n Uɛeqqa n Usellek ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Bethru is a start-up household brand, which offers an innovative alternative ecological cleaning essentials in a form of solid tablets and reusable premium spray bottle. The tablets are made of 93% of natural ingredients, ecofriendly, vegan, cruelty free. A unique spray bottle is designed to be purchased once and re-used multiple times by consumer. Each tablet dissolved in a tap water gives 300ml of cleaning product. All is packed in ecofriendly beautiful packaging inspired by nature.
- Tigejdiwin & Akemmus
- printing on bottle
Technical projection showing white underprint
Pantone: 1225C, 292C, 191C
flow-packs
Technical projection of flow-packs.
Pantone: 1225C, 292C, 191C
individual bottle box: multi surface / glass / bathroom / 379,4 x 405 mm
Pantone: 1225C, 292C, 191C
embossing, white printing
individual bottle band - multi surface / glass / bathroom
Technical projection
CMYK
leaflet
Technical projection.
Pantone solid uncoated 292U
embossing
shipper box / 698 x 659 mm
Technical projection
white printing - Tibzimin
- packaging, craft, unique, ecology, sustainable, design, nature, recyclable, amazing, reusable
- Tasnakta n Ufares
- The vision for the design is based on our vision to create an economy that uses resources consciously. Tablets are made of mostly natural ingredients, eco friendly, vegan, cruelty free and microplastic free, while the overall product packaging and supply chain ensure a high level of responsibility and commitment in terms of material, health, reutilization, recycling and carbon footprint. The tablets are wrapped in 100% paper and the boxes are made of recyclable paper.
- Asewḥel n Usnulfu
- The biggest challenge was to achieve sustainable packaging solutions not compromising the safety of the product and of the consumer. As one example our active formulations required to be protected from moisture during the storage and transportation. Developing sustainable packaging with intime amazing design has definitely been the biggest challenge of the project.
- Anadi
- We follow the scientific method to develop our initial value proposition. From formulation to packaging design several tests have been done to ensure product efficacy, great design and amazing customer experience. We benchmark our products with highest standards in the market. From formulation stand point Bethru follows the highest manufacturing practices in product development and production. From packaging side the most recent materials technologies have been chosen and proven.
- Aseḥbiber
- Bethru envisions conscious and sustainable world, where plastic usage is significantly reduced through the development of more sustainable home care solutions. Scientific research leaves no illusions and a new approach must be implemented. Bethru provides a supply chain ensuring a high level of responsibility and commitment in terms of material, recycling, reutilization and carbon management. An inspiration for the project design came from nature by using its colors beauty and properties.
- Tanzagt n Usenfar
- The project started in Poland in April 2021 and finished in March 2022 by being ready to launch it in the european market
- Tanila n Umahil
- BETHRU products allow customers to have a clean house using trendy and nice-looking products while minimizing their impact on the environment, saving space and money. One effervescent tablet when in contact with water and dissolve in few minutes gives you 300ml of harmless cleaning product. The bottle is to be used multiple times which intends to remove plastic from the system. It is an amazing alternative for the market products offered by traditional brands.
- Igmamen n Terbaɛt
- brand concept: Rui Bento
visual design concept: Izabela Jurczyk
graphic design: Studio Design
production of photos and film: Robert Przybysz - Imsuren n Tugniwin
- Image #1: Photographer Robert Przybysz
Image #2: Photographer Robert Przybysz
Image #3: Photographer Robert Przybysz
Image #4: Photographer Robert Przybysz
Image #5: Photographer Robert Przybysz
Video: Robert Przybysz
pdf: studio design
Yettwaxellṣen
Snirem Seld Designers.org
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