Kellipops Asemde sɣur Antonia Skaraki d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
UzzalAkemmus· 2023
Kellipops Asemde
sɣur Antonia Skaraki
Amsaɣ: Viap
Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #141266Afeṣṣel
Ɣef Kellipops Asemde
Tikci; Lεečč; Ckulata di kullec. Swi s Charlie d Teεzemt n Ckulata. Amek ara d-iban wass dinna? Isebbabin n ckulata ad d-ffɣen seg iqecwalen-nsen s tezmart tameqqrant, ad ccḍḥen ɣur-k, ad k-ssawlen ad tccḍeḥeḍ yid-sen, ad ten-txedmeḍ d tid-ik. Di tazwara, imnefsan walan-ten di leεqel-nsen, slan i twarγa-nsen. Muqlen-iten seg iqecwalen-nsen, mmeslayen i tṛuḥ. Syen, rsmen-iten. S ṣṣut-nsen, taγessa-nsen, iferdisen n ugeffur, d yiniten iǧehden i d-ssuturen taεebbut ur nekkat.
Asmekti
Ɣef Tarbaḥt A' Design Award n Uzzal
Kellipops Asemde d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Kellipops Asemde ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- The logo uses typography inspired by the ‘60s with a round and bold font. The design is inspired by pop-art using bright contrasting colours. The giant product exhibiting the variant, is placed centrally bearing a transparent section for visibility inside the bag. The product in the centre is bisected and treated as a demo illustration in a glimpse of the inner world of the candy-coated ball. The background consists of each variant’s products forming a pattern related to a ‘60s polka dot array.
- Tigejdiwin & Akemmus
- Small plastic doypacks.
Dimensisons Width 110 mm x Depth 40 mm x Height 150 mm - Tibzimin
- Rebranding, packaging design, snack, chocolate snack
- Tasnakta n Ufares
- Plastic Doypack
- Aseḥbiber
- The name ‘kellipops’ derives from the greek word ‘keliphos’ meaning ‘shell’ – signifying the chocolate coating and ‘pop’ which is a fun word defining the mood, excitement, sound of crunch, that pleasant surprise on the tongue. It also signifies a pack which pops out when you see it. The idea was to use a combination of colours, shiny surfaces and bold letters, to convey a happy composition and a wonderful mess of the joy of life. A friendly world where nothing is sharp or complicated but innocent, round and nostalgic. Like a Ferris wheel on an amusement ride of taste.
- Tanzagt n Usenfar
- The project started in October 2021 in Athens and finished in December 2021 in Athens, and was placed in local stores, markets and kiosks in Greece in late January 2022.
- Igmamen n Terbaɛt
- Creative Director - Antonia Skaraki
Art Director - Andreas Deskas
Yettwaxellṣen
Snirem Seld Designers.org
Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.
Ugar i tifin
Ifeṣṣelen yemcudden
Snirem ugar n ifeṣṣelen yewwin ammud seg twennaḍt-nni kan, ttwaferzent s lmeɛna.
