Meer Agdil n Lqehwa Tazayezt sɣur Masoud Najafi Amirkiasar d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LbrunzAkemmus· 2023
Meer Agdil n Lqehwa Tazayezt
Amsaɣ: Masoud Najafiamirkiasar
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #141887Afeṣṣel
Ɣef Meer Agdil n Lqehwa Tazayezt
Agdil n teglimt n ufaris amaynut deg suq ur yelli ara kan d taẓuri n usefru, maca daɣen d taẓuri n wegmi n yixemmimen n yimsaɣen d ubeddel ɣef tjerriyin mgal imnaɣen. S tikti-agi, agdil n teglimt Meer yewwi-d taẓuṛit n ufaris aneggaru ɣer udlif akken ad yesseḥmu yarna ad yessaweḍ akk tissenfaṛin n imḥemmlen n lqehwa. Daɣen, asɣiwes d teɣzi n tsefsit ur nettwassen ara sɛan azal ameqqran deg ujuber n yimsaɣen ɣer ufaris. Agdil-agi yettwaxleq s ttuǧǧa n usnifel ameqqran ɣef tjerriḥt n tissitar deg tḥanut.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Meer Agdil n Lqehwa Tazayezt d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Meer Agdil n Lqehwa Tazayezt ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Meer Agdil n Lqehwa Tazayezt yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Unlike most of the coffee product packaging in the market that uses a cup of coffee as the main element of the packaging design, the designer took a new approach, which can stand out on shelves. The final product texture details has brought into the design to remind coffee lovers of the indulgence and refreshing feeling of a cup of coffee.
- Tigejdiwin & Akemmus
- It is designed for 15 SKU in 5 flavors as follows;
Cappuccino and 3x1 products:
suchet:36*170 mm
Pouch: 146*294 mm
Box: 130*160*70 mm
Espresso Products:
suchet:24*120 mm
Pouch: 107*220 mm
Box: 95*122*56 mm - Tibzimin
- Packaging, Package design, Coffee, Instant coffee, Beverage, Branding, Typography, Bold, Creative,
- Tasnakta n Ufares
- A combination of photo-shooting, photo-manipulation and illustration is used to provide the main design on package.
- Asewḥel n Usnulfu
- The most challenging part of this project was keeping the balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers.
The mission of this package was to still the hearts and catch the eyes of coffee drinkers. - Anadi
- The discovery phase included market and competition analysis. The focus of the study was on the design style and the look and feel of existing products through performing a market visit as well as desktop research.
The study's conclusion showed that in the packaging design of most products available in the market, cups and coffee beans are the most used element in packaging. - Aseḥbiber
- The design is inspired by the indulgence and the refreshing texture of a cup of coffee which crave the shopper to have one.
Using the design as the ultimate branding element is inspiring as well. - Tanzagt n Usenfar
- The project started In Tehran in November 2020 and finished in May the following year
- Tanila n Umahil
- The design simply touches the audience's recognition sense. The temptation of having a delicious coffee, is what prompts the audience to impulse buying.
- Ibrivan
- None.
- Imsuren n Tugniwin
- Image #1: photographer Bita Shakerin, Espresso, 2020
Yettwaxellṣen
Snirem Seld Designers.org
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