Nianfenyuanjiang Gu3o Asemsel n Tissit n Ccṛab sɣur Jinhui Liang, Keyong Dong and Rui Wu d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LfeṭṭaAkemmus· 2023
Nianfenyuanjiang Gu3o Asemsel n Tissit n Ccṛab
sɣur Jinhui Liang, Keyong Dong and Rui Wu
Amsaɣ: Anhui Gujing Distillery Co. Ltd
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #142192Afeṣṣel
Ɣef Nianfenyuanjiang Gu3o Asemsel n Tissit n Ccṛab
Gu30 d taqerɛet yettwaxedmen i baijiu, yiwet n tissit taqburt n Ccinwa. Afeṣṣel-agi ikemmel tazrart n yifarisen Nianfenyuanjiang, yeṭṭef talɣa n tqerɛet yellan yakan akked ccbaḥa n uzrem ameqqran (dragon). Taqerɛet tettwaxdem s sarin, d aɣbalu yeṛqen yerna yettban, ihi udem n uzrem yettwaneqcen yettban-d s tefses akked waman yellan daxel ttwalin-ten akken iwata. Ajaj, aplastik, akrilik akked lkaɣeḍ ttwasqedcen deg usemsel. Iferdisen igelliden smektayen-d amezruy aɣezfan n tessist n uxxam-agi n tissit. Iswi n ufeṣṣel d asers n ufaris deg uswir aɛlayan n ulzuz n baijiu.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Nianfenyuanjiang Gu3o Asemsel n Tissit n Ccṛab d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Nianfenyuanjiang Gu3o Asemsel n Tissit n Ccṛab ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- Renowned as ‘Baijiu Empress’, Gujing Distillery is among China’s eight best liquors. Back in ancient times it was served only to the imperial family. The latest design of the bottle is based on the concept of ‘century-old brewing process’. Imperial elements and our brand legacy feature in the design. All these upgrades are aimed to give the product a foothold in the premium end of the baijiu market. The bottle body uses sarin for a brighter finish coat, getting rid of dark shades and throwing its dragon pattern into sharp relief. The new design lends the aesthetic value of simplicity to the bottle. As a mixture of modern technology and traditional Chinese aesthetics, the product is now more appealing.
- Tigejdiwin & Akemmus
- Width 15.4cm x Depth12cm x Height 28.5cm
- Tibzimin
- Baijiu, spirit, packaging
- Tasnakta n Ufares
- glass, plastic, acrylic, paper
- Asewḥel n Usnulfu
- The biggest challenge for the upgrading of Gu30 was to create an innovative expression of a high-end baijiu with traditional Chinese culture, which can not only retain the original customer group, but also expand the market.Basic shape of the bottle has been kept in order to continue the original visual assets of the brand.Sarin material used in the bottle is transparent and light, allowing for a finer rendering of the dragon texture.It is more advanced in terms of appearance and feeling, moving away from the previous heavy expressions of Chinese baijiu culture.
- Anadi
- Baijiu has a thousand-year history in China and has developed a specific consumption aesthetic by its unique culture. With the upgrading of consumption in recent years, the traditional aesthetic paradigm of baijiu is facing new challenges as consumers' aesthetic needs grow. This time we mainly think about how to balance tradition and modernity. The design retains the bottle shape and the core element 'dragon' to continue the visual assets. We took a breakthrough in material innovation by choosing sarin, a material that has long been used in cosmetic bottles, which is brightness, transparency and delicateness, to give the product a stronger sense of value and style to increase the audience.
- Aseḥbiber
- This product, Gu30, is an upgrade on the basis of Gu20, which continues the product system of Gujing Distillery NIANFENYUANJIANG and enhances the perception of product value, to give the product a foothold in the premium end of the baijiu market and broaden the consumer market at the same time.
- Tanzagt n Usenfar
- from 2021 to 2022, Bozhou City, Anhui Province, China
- Tanila n Umahil
- The bottle body of "Gujing Distillery" uses Sarin process, which gets rid of the previous stable style, makes the details of the carving dragon more exquisite, and makes the wine body in the transparent bottle more transparent.Combining modern techniques and traditional aesthetics, the design reveals oriental charm and gives people an innovative and visual experience.
- Igmamen n Terbaɛt
- President:Jinhui Liang
Director of Brand Management Center:Keyong Dong
Product Designer:Rui Wu
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