Sky Blue Aţţan n Ilugan n Yisulas Yeskaren sɣur Jingzhang Xiao and Dongyan Ruan d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
UzzalAkemmus· 2023
Sky Blue Aţţan n Ilugan n Yisulas Yeskaren
sɣur Jingzhang Xiao and Dongyan Ruan
Amsaɣ: Jiangsu Yanghe Distillery Co., Ltd
Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #142367Afeṣṣel
Ɣef Sky Blue Aţţan n Ilugan n Yisulas Yeskaren
Aḍris n Tektabt: Sky Blue d asenfar n uţţan i yiwen n yisulas asinawi (liquor) azzayri. Taqerɛet-agi tesɛa taskant tarusant, tazlagant, yebnan ɣef tferka n Fibonacci, ayen i as-yefkan tiswaɛin izlagen yerna yettarran taqerɛet tefsus ɣef leḥmala d welsan. Taɣwelt tebna am tiṭ, tettwaseqdac d lemri n ufaris. Aḥraz n uzegzu n tissegnint yellan d azadur n twennaḍt yefka i uzru allen leɛwin ilelli akked wesrusi asemgan, yerna yessenqas lḍerr ɣef twennaḍt. Ini azegzaw yesmekti-d azgen n igenni (aurora). Tabewwaḍt tesseqdac tanulfa n "xemsa deg yiwen" ara yessǧehden aḥraz mgal alɣu.
Asmekti
Ɣef Tarbaḥt A' Design Award n Uzzal
Sky Blue Aţţan n Ilugan n Yisulas Yeskaren d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Sky Blue Aţţan n Ilugan n Yisulas Yeskaren ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- The product design creates a "young, energetic, positive and upward" image, demonstrating the consistency of quality and brand appeal. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.
- Tigejdiwin & Akemmus
- 145mm x 108mm x 320mm
- Tibzimin
- crafts, Baijiu, spirit, packaging, art
- Tasnakta n Ufares
- Bottle Material: crystal white, weight 580g
Cover Material: PC; LDPE; EPE; HDPE; ABS
Box: Positioning lithographed paper, special paper (built-in double-hole shaped steel sheet); laminated blister + velcro
Process: spraying, baking, injection moulding, electroplating, Bronzing, printing, matt film + glossy embossed oil - Asewḥel n Usnulfu
- The design is created to upgrade the product. Under the comprehensive cost, while the best intention is pursued in the inheritance and breakthrough, to solve the four problems of old products with single colour and lack of vitality, inconsistent design language, box-shaped structure grade and anti-counterfeiting.
- Anadi
- Go deep into the market to conduct questionnaires, visits and discussions, to listen to the customers, gain insight into new demand of the consumers, identify new directions for breakthrough product innovation and constantly reconstruct the perspective of product innovation. The design theme revolves around the ‘Eye of the Sky’, using the fashionable and romantic ‘Blue Auroras’ , and the industry pioneered the ‘baby glazing’ process. In addition, it has also achieved five-in-one, four-code correlation, anti-counterfeiting and re-upgrading. With the project system to promote, weekly and daily meetings follow-up, achieving a front-to-back connection and integrated promotion effectively .
- Aseḥbiber
- Inspired by the smart streamline bottle, easy to hold and open; The shape of the bottle cap as "eye of the sky" reflects the "futuristic aesthetics", and also implies the spiritual connotation of "the eye of wisdom" and "intelligent life and be positive". The environmental protection glaze process is the leading initiate within the industry, which will reduce the damage to the environment, in line with the "bluer sky" brand vision, at the same time endowing the bottle body smooth touch, exquisite and delicate; Aurora blue is as bright and colorful as progressive life, which is the embodiment of pursuit and love, luck, fashion and nature. The liquor box has the five-in-one structure to strengthen anti-counterfeiting, in order to maintain the market order; Four-code correlation assists in digital marketing.
- Tanzagt n Usenfar
- 2021-January.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu. - Tanila n Umahil
- 1. More comfortable to use: the entire packaging structure is designed by the principle of ergonomics, with the bottle and box designed in a proportion that makes it easy for the user to hold; the box adopts a tear-open method and leaves space at the neck of the bottle to take the liquor more convenient.
2. More enjoyment of aesthetic interest: the bottle is followed the principles of rational aesthetics, strengthening the visual golden ratio; the exclusive symbol of the eye of the sky, giving Sky Blue a personalized product connotation and the language of the times. It fits the aesthetic needs of the times and the liquor tasting interests of the Chinese people.
3. Secondary use is more environmentally friendly: the bottle is designed by the table tennis challenge to add life fun. - Igmamen n Terbaɛt
- Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin
Yettwaxellṣen
Snirem Seld Designers.org
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