Shguijiu Dian Asemsedhu n Tqerɛet n Baijiu sɣur Liang Chen

Shguijiu Dian Asemsedhu n Tqerɛet n Baijiu sɣur Liang Chen d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

DdhebAkemmus· 2023

Shguijiu Dian Asemsedhu n Tqerɛet n Baijiu

sɣur Liang Chen

Amsaɣ: Shanghai Guijiu Group Co., Limited.

Anerbaz n Tarbaḥt A' Design Award n Ddheb deg Taggayt n Akemmus

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Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #142667

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Shguijiu Dian Asemsedhu n Tqerɛet n Baijiu

Shguijiu Dian d asemsedhu (packaging) yettwaxedmen i yiwen n Baijiu n tewsit tafellayt i usefk, i d-yekkan si Shanghai. Talɣa-s tekka-d si Shanghai Tower, lebni ɛlayen akk di Tsin. Taqerɛet n lkristal akked tduzt n uzzal yettfeǧǧiǧen am lemri ttbanen-d am yiwet n talɣa, s yizirigen yettezzin d wudem ur nemsawa ara ɣef sin yidisan. Asenduq n berra d aɣlayan s lfeṭṭa, d awinan, s wudem yekruran ur nettwaseggem ara. Asenduq n berra yesɛa 110 mm di tehri d 330 mm di teɣzi, ma d taqerɛet tesɛa 80 mm di tehri d 300 mm di teɣzi. Sin yiḥricen-a zemren ad ttwaḥerzen yerna ad d-ttwaskanen, ayen yessenqasen aḍeggeɛ.

Asmekti

Ɣef Tarbaḥt A' Design Award n Ddheb

Shguijiu Dian Asemsedhu n Tqerɛet n Baijiu d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Shguijiu Dian Asemsedhu n Tqerɛet n Baijiu ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
Tigejdiwin & Akemmus: Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
Tibzimin: Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
Tasnakta n Ufares: It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
Asewḥel n Usnulfu: The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
Anadi: A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
Aseḥbiber: A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
Tanzagt n Usenfar: The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
Tanila n Umahil: Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
Igmamen n Terbaɛt: Creative Director: Chen Liang
Chief Designer: Chen Liang
3D Scene Rendering: Song Liu
Imsuren n Tugniwin: Creative Director: Chen Liang