Hainan Beer Asemsel n Tbirra sɣur China Resources Snow Breweries Ltd.

Hainan Beer Asemsel n Tbirra sɣur China Resources Snow Breweries Ltd. d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2023

Hainan Beer Asemsel n Tbirra

sɣur China Resources Snow Breweries Ltd.

Amsaɣ: China Resources Snow Breweries

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

32,946

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #144565

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Hainan Beer Asemsel n Tbirra

Hainan Beer d asemsel n tbirra i d-yettwasnulfan seg wayen i d-yettak ugama d yidles n Hainan. Taqerɛet n djaj tesɛa tugniwin yettwaneqcen i d-yekkan seg lemwaji n lebḥer, sfina s ucettiḍ, tiliwin n tafat, ttjur n ubellḍ akked yefrax n lebḥer, ma d talɣa-s tarqaqt tessishil aṭṭaf-is s yiwen ufus. Taḥbukt n aluminyum tettwarna s lḥibr i yettbeddilen ini s tezɣelt, ihi tugna n ṭṭabaɛ n tebrat tettban-d cwiṭ cwiṭ mi ara tenqes tezɣelt di usemmiḍ. Asenduq n berra yettwaxdem s ukaɣeḍ kraft, yesɛa talɣa n tbalizt. Asemsel-a yezdi tabirra ɣer imeẓri n tmurt akked tudert n leḥna n yimezdaɣ n tama-nni.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Hainan Beer Asemsel n Tbirra d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Hainan Beer Asemsel n Tbirra ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Designed based on local landscape and culture in Hainan, this Hainan Beer replicates the authentic flavor of Hainan when catering to modern aesthetic taste. The packaging of bottled beer integrates the iconic elements of Hainan including sea waves, sailing boats, lighthouses, etc., while the can packaging adopts thermochromic ink so that the postmark pattern will gradually show up with the temperature reduction. The outer paper box shapes like a suitcase, further spicing up user experience.
Tigejdiwin & Akemmus: 290 ml bottle size: 216 x 60.9 mm
330 ml slim can: 147 x 57 mm
Tibzimin: beer, localization of design, Hainan, cultural elements, Hainan style
Tasnakta n Ufares: glass bottle, aluminium can printed with thermochromic ink, outer paper box made of environmentally friendly kraft paper
Asewḥel n Usnulfu: To strike a balance between the cultural characteristics of Hainan and packaging design, the design team shed conventional design ideas, and integrated diverse cultural elements into the word Hainan as the basis via modern graphic design, which forms strong visual impact to reinvigorate Hainan Beer.
Anadi: This Hainan Beer full of Hainan style provides users with the authentic flavor of Hainan in hot summer. It is designed based on inspiration from the streets of Haikou and seabreezes in Wanning, as well as the characteristics of Hainan in a view of globalization, so that users can enjoy the distinctive lifestyle and culture as if living in Hainan.
Aseḥbiber: Inspired by the natural scenery and relaxing lifestyle in Hainan, the packaging subtly integrates elements including sea waves, sailing boasts, coconut trees, lighthouses, seabirds, surfboards, the sun, and typical ribbons of native Lination with characteristic patterns into the word Hainan, highlighting the harmonious blending of traditional national culture and naturalecology in Hainan.
Tanzagt n Usenfar: The project was designed and developed in Beijing in March 2022 and will be launched in China in July 2023.
Tanila n Umahil: The slim glass bottle with relief sculpture facilitates one-hand grip for users. Thanks to the special thermochromic ink, the postmark pattern printed on the canned beer under refrigeration will appear as the temperature reduces, leading to a more interesting interaction between the packaging and the product.
Igmamen n Terbaɛt: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao