Spectrum Tayerza sɣur Arata Yokoyama d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LbrunzUnuɣ· 2023

Spectrum Tayerza

sɣur Arata Yokoyama

Amsaɣ: Arata Yokoyama

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ

12,792

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #144936

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Spectrum Tayerza

Aḍris n Tektabt: Spectrum d yiwet n tugna tummidt (illustration) tanumirikt i d-yesskanen lqedra n lḥwayej n Japan deg iberdan, s uslugen n anime ajapuni. Amahil-a yeǧǧa i wubrid n tugna tarusrifit (photorealism) yerna yesqedac ini-yin ẓiẓawen deg wuslig aflat wanag ttbanen-d s wudem awurman n wallen. Agilal yessken tafat n neon n temdint n Tokyo, s tugniwin isseṭfen s wudem sḥan i wakken ad d-ffɣent s wudem ifelqen, aflat u yecban ccama. Iferdisen n usnas n uɣanib n tugna n Umaḍal Aɣarib ttwaznagen d tugniwin n yisekkilen ijapuniyen. Spectrum yettwaskar s Adobe Photoshop CC. Askar-a yebɣa ad d-yessken uslig-a s wudem iban i imaḍalen daxel n Japan akked wid ur nelli ara n Japan.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Spectrum Tayerza d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Spectrum Tayerza ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Spectrum Tayerza yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This work depicts Japanese street fashion in the style of Japanese anime.

Such motifs are popular in Japanese illustration, but this work is unique in that it defies photorealism and uses vivid colors in a flat, yet optically natural-looking manner.

The background represents the neon lights of Tokyo, and here, too, the form is boldly deformed in pursuit of a sharp, flat, yet luminous expression.
Tigejdiwin & Akemmus: 8000 x 5678 pixel, 400dpi, RGB
Tibzimin: street fashion, anime, character design, japanese illustration, vivid color
Tasnakta n Ufares: Drawing with Adobe Photoshop CC
Asewḥel n Usnulfu: In order to convey the goodness of a particular thing, I must first like it myself.
In order to use street fashion as my subject matter, I focused on improving my sense of style by experiencing and wearing it myself.

I also devoted myself to researching painting styles that would convey the good looks equally to both Japanese and foreign audiences.
To compose the picture with flat surfaces, not lines. He used vivid colors, but kept the entire picture in harmony. And at the same time, to make the characters look cool and cute in a Japanese way.
Anadi: A study of street fashion in Japan and abroad. Collect snapshots, purchase actual items, and wear them myrself to deepen understanding of function and design.

Research on drawing techniques. Challenged to fuse Western graphic design with Japanese character illustration. Strived to find a balance between deforming the form and color of objects while maintaining the cool, cute, and liveliness of the characters.
Aseḥbiber: Today, fashion based on techwear and designs using vivid colors are global trends.

Japanese street fashion and illustrations are also in that trend, but they also have their own unique characteristics.

I analyzed the coincidences and differences between them and aimed to visualize them.

Japanese people will find this illustration foreign. Foreigners may feel it is Japanese.

This in-between state is the expression I pursued.
Tanzagt n Usenfar: This work was created in 10 hours on September 20, 2020, and published on Twitter, pixiv, and other social networking sites that day.
Tanila n Umahil: Suggestions about the affinity between street fashion and the neon streets of Tokyo and how cool it can be.

Especially in Japan, when proposing a fashion style to an audience, it is more effective to use characters, deformed and idealized visuals rather than photo-realistic ones.

And it is also effective when introducing Japanese culture to people outside of Japan. By incorporating elements of Western graphic design, we aimed to create visuals that would be easy for them to understand.
Imsuren n Tugniwin: #1: Illustrator NaBaBa, Private Work, 2020.