Tsingtao 9 Degrees Aglufu n Byir sɣur Jin Zhang

Tsingtao 9 Degrees Aglufu n Byir sɣur Jin Zhang d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LbrunzAkemmus· 2023

Tsingtao 9 Degrees Aglufu n Byir

sɣur Jin Zhang

Amsaɣ: Tsingtao Beer

Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Akemmus

18,712

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #144952

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Tsingtao 9 Degrees Aglufu n Byir

Byir Tsingtao d yiwet seg tmaratin n byir tizeggzawin meqqren di Ccinwa. Ɣef lsas n usileɣ n tmatart, aɣref n tmatart yesra ad d-sken timezliyin tidɣaranin n yal tamnaḍt. Anemhal isseqdac "Aɣerbal n Uwtul Awraɣ" n Hubei, d win yettwaklin aṭas, i uskan n timezliyin tidɣaranin. Anagar aya, Xiangyun, Awtul, akked "Arriš n Finiks" deg uqeṛṛu n teqbuct (Hubei tḥemmel aṭas Finiks) rrant tugna meṛṛa ad tuɣal d talalit; Di lweqt-nni, asileɣ n "9 n tkernin", taneqqiḍt tameqqrant n uzzenz n ufaris-a, i usnerni n uzzenz s wudem uḍfiṛ.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lbrunz

Tsingtao 9 Degrees Aglufu n Byir d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Tsingtao 9 Degrees Aglufu n Byir ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Tsingtao 9 Degrees Aglufu n Byir yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This is a beer design that gives consideration to both the brand and local culture, with the brand name highlighted on the left side of the label; On the right side, the most representative "Yellow Crane Tower" in Hubei is used to show the local characteristics. In addition, auspicious clouds, cranes, and the bottleneck mark "Phoenix Feather" (Hubei highly advocates phoenix) make the whole picture more flexible; At the same time, the biggest selling point of the product is " 9 degrees".
Tigejdiwin & Akemmus: Width 65mm x Depth 65mm x Height 265mm
Tibzimin: Tsingtao, BEER, Jin Zhang, Wuhan SANBU, packing design, China
Tasnakta n Ufares: This beer has a very large sales volume. Considering the cost and production efficiency, the designer did not use any special materials, and the most commonly used silver sticker was used for labels.
Asewḥel n Usnulfu: The biggest adjustment of this project is to balance the brand and local culture, which requires designers to understand the logic of consumers' purchase of goods, and finally decide to highlight the brand in a limited way, because the brand itself has a very high reputation. When people get the product, they will find their familiar city landmarks and other elements, which will produce a sense of surprise and bring consumers a better sense of experience.
Anadi: The difficulty of this project is to highlight both the brand and the local culture. Qingdao Beer is one of the most famous beer brands in China, so the designers put the brand first in the vision to highlight, and the local characteristic culture is expressed in silver. From a distance, it will not steal the brand's spotlight, and from a close look, it has a sense of quality; The elements are the most familiar to the local people to obtain the most efficient transmission speed.
Aseḥbiber: The inspiration of the whole label design comes from the famous Chinese painting White Clouds and Yellow Cranes, which depicts the Yellow Crane Tower in Hubei Province. The elements of the Yellow Crane Tower, auspicious clouds and cranes are extracted from the painting and expressed in a more concise way; The "phoenix feather" on the bottle neck label is inspired by the place of Hubei, where people have always admired phoenix.
Tanzagt n Usenfar: The project will be started in Wuhan, China in December 2021, completed in Wuhan, China in May 2022, and sold in Hubei, China in August 2022.
Tanila n Umahil: This beer is exclusively for sale in Hubei, China. The designer uses the most representative elements of architecture, cranes, phoenix, etc. in Hubei to make consumers feel familiar and friendly instantly, which can quickly shorten the distance between consumers and brands. At the same time, the left side of the label highlights the brand with a very large font, so that consumers can see it at first sight.
Ibrivan: Intellectual property/patents/copyrights owned by Tsingtao Brewery