Nverhong Guihualinzang Akemmus n Tisit n Lekḥul sɣur Wen Liu

Nverhong Guihualinzang Akemmus n Tisit n Lekḥul sɣur Wen Liu d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2023

Nverhong Guihualinzang Akemmus n Tisit n Lekḥul

sɣur Wen Liu

Amsaɣ: Shenzhen Oracle Creative Design Co., Ltd

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

27,578

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #144973

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Nverhong Guihualinzang Akemmus n Tisit n Lekḥul

Taɣimit n waccar Shaoxing Nverhong Co., Ltd. tesɛa amezruy meqqren. Tettwabna deg 1919, d timsal n Huangjiu. Tezga-d deg Shangyu Dongguan, tamdint n Shaoxing, tamnaḍt n Zhejiang. D yiwet seg tkebbaniyin tigejdanin n teɣremt n Huangjiu di Ccinwa u d taxxamt n uneɣlaf-anemmaḍ n uferruk n Tejmaɛt n Teɣremt n Lekḥul n Ccinwa. Huangjiu Nuerhong yettubnu s ṛṛuz amellal alemmas ufrin, yesɛa ini iceṛqen u iɣummen, ṛṛiḥa tazedgant tesɛa lǧehd akked ssṛiḥ iẓerma i yezganen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Nverhong Guihualinzang Akemmus n Tisit n Lekḥul d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Nverhong Guihualinzang Akemmus n Tisit n Lekḥul ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: A representative brand of Shaoxing liquor, the visual form of the product Nverhong Guihua Lincang is inspired by the Tuanshan, which is a necessary thing in ancient times when a daughter grows up and gets married, it is used to hide her face and has the meaning of reunion and happiness, and carries the same good meaning as Nverhong liquor.
Tigejdiwin & Akemmus: 125X117X320mm
Tibzimin: Nverhong, Chinese Shaoxing liquor, Reunion and Beauty, Oriental flavour and Affinity.
Tasnakta n Ufares: In the form of celadon, Nverhong Guihua Lincang is mild and soft, and the box is made of recyclable paper for printing.
Asewḥel n Usnulfu: At the beginning of the project, we have experimented with various materials for the bottle, such as ceramic, glass and PVC, and finally chose ceramic as the material for the bottle according to the properties of Nverhong liquor.
Anadi: The product imagery of Shaoxing liquor in the current market is almost obsolete and the consumer orientation is not accurate enough. Through market analysis combined with the needs to be communicated in the project, a new visual style of the product was reorganised and elements that fit the new image of Nverhong were extracted from the traditional Chinese elements.
Aseḥbiber: With its slim shape, Nverhong Guihua Lincang has a range of extensibility through different techniques, materials and colours. The body of the bottle is decorated with osmanthus elements, which are shown in the form of simple lines to add a feeling of modernity. The hexagonal cover, like a window of Chinese ancient architecture and also like a square fan, perfectly fits the elegant qualities of the product.
Tanzagt n Usenfar: 2021.6-2022.3
Tanila n Umahil: The bottle has a slim appearance, with inspiration from the traditional Chinese women's collar that is introverted, and the core element is the Tuanshan used by the ancient Chinese women, which is harmonious and traditional without losing its national paradigm.
Igmamen n Terbaɛt: Wen Liu
Xianguo Wang