Dukang Liquor Asemsed n Tqerɛet n Ccṛab sɣur Tiger Pan

Dukang Liquor Asemsed n Tqerɛet n Ccṛab sɣur Tiger Pan d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

LfeṭṭaAkemmus· 2023

Dukang Liquor Asemsed n Tqerɛet n Ccṛab

sɣur Tiger Pan

Amsaɣ: Luoyang Dukang Wine Group Co., Ltd

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus

33,493

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #145418

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Dukang Liquor Asemsed n Tqerɛet n Ccṛab

Dukang Liquor d afeṣṣel n usemsed i yiwen n ccṛab ašinwa baijiu. Taqerɛet tettwaseggem seg ufella ɣer wadda akken ad d-tefk udem ubṛiktan n Cao Cao, yiwen n unaẓur n tsertit taserdasit d umedyaz n umezruy, isefra-ines i yefkan isem i tmarka. Aqerruy n tqerɛet yesmektay-d aqelmun n yimḍebbren n tallit i d-yeḍfaren tagelda n Han, ma d tafekka tettwaneqqec am ubernus, ayen i d-yettaken daɣen aṭṭaf iǧehden. Yettwaseqdec wallun deg umkan n uslaɣ i yettwassnen ɣer tmarkiwin nniḍen icban tagi, ihi udem n tqerɛet yewwi-d lebriq d wudem yelhan. Tabewwaṭ n beṛṛa tettwazewweq s tugna tavektuṛit n Luoyang, tamanaɣt taqburt.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Dukang Liquor Asemsed n Tqerɛet n Ccṛab d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Dukang Liquor Asemsed n Tqerɛet n Ccṛab ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: It is said that Du Kang is the first Chinese winemaker in history, so it widely refers to Chinese Baijiu. To use an exchange story to reflect this bottle of Baijiu, the whole bottle is shaped from top to bottom to form a historical figure, Cao Cao. The outside of the box is decorated with a vector painting of the ancient capital Luoyang, also the city of the brand owner.
Tigejdiwin & Akemmus: Bottle size: 294mm x 88mm
Tibzimin: Chinese Baijiu, wine, Bottle, High End, Tiger Pan
Tasnakta n Ufares: The glass material will differentiate the wine from its competitive brands, which are usually packed in ceramics. Bottled in glass, the gloss and texture are upgraded on the surface.
Asewḥel n Usnulfu: The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding. Outer of the box is decorated with a vector painting of the ancient capital of Luoyang, which is now also the brand owner’s city. As a socializing media, Dukang Baijiu is bringing back a part of history and telling it in a modern visual language.
Anadi: The new packaging design bings the ancient culture of Chinese wine into modern people, and hopes to communicate with the world.
Aseḥbiber: The inspiration comes from the name of the brand Dukang. It is from a line of the poet, Cao Cao from Three Kingdoms. He was a great and vital millitary strategist in history, still admired by many in modern society. The bottle is shaped into an abstract profile of him.The cap is inspired from the garment of officials in after-Han dynasty, while the body of the container is carved into a gown at that time, which also enhances a steady holding.
Tanzagt n Usenfar: The project lasts 4 month, designed in Shenzhen.
Tanila n Umahil: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Ibrivan: Tiger Pan
Igmamen n Terbaɛt: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Illustration: Jing Lee
Technical Direction: Zhangkun Xie
Project Manager: Hua You
Imsuren n Tugniwin: Tiger Pan