Tibet Shannan Tamagit n tkebbanit sɣur River Liu

Tibet Shannan Tamagit n tkebbanit sɣur River Liu d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.

LfeṭṭaUnuɣ· 2023

Tibet Shannan Tamagit n tkebbanit

sɣur River Liu

Amsaɣ: River Liu Design

Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Unuɣ

38,074

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #145618

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Tibet Shannan Tamagit n tkebbanit

Asenfar n Tibet Shannan yesɛa d iswi aselqem n uɣerbaz n turismet deg Shannan. S tmerna n ulugu aneggaru i yessebegnen-d tikti ɣef temdint s yifarisen igettufen d imahegga n inemḍan. Tikti n ulugu tetteddaw-d seg tmayasin n Shannan, tettuffeɣ-d d tneqqisin s teẓuri tamaynut. Alugu-agi yezmer ad yettwakkayes s waṭas n yiberdan, yezmer ad yemɣur, yezmer ad yeddu akked yifarisen yemgaraden. Axeddim-agi yebɣa ad yaweḍ-d tazmert tamaynut d iɣeblan i yimuẓaren, ad yessefru atig akken iwata tigawt n ussuq amaynut, ad yeɛawen tamdint taqburt-a ad d-tessken azuren ines yemgaraden.

Asmekti

Ɣef Tarbaḥt A' Design Award n Lfeṭṭa

Tibet Shannan Tamagit n tkebbanit d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Tibet Shannan Tamagit n tkebbanit ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Shannan is the birthplace of Tibetan civilization. In Tibet, the visual design symbolizes the harmonious combination of heaven, earth, and man. The overall shape of the logo is inspired by the Himalayas and the Mani stone, while the colors that symbolize Shannan are derived from local attractions and culture. The logo incorporates an energizing visual aspect that contrasts with the brand's deep cultural connotation, boosts the logo's memorability, and represents a city that embraces all things.
Tigejdiwin & Akemmus: The product's design was developed using a vector graphics editor, ensuring that the image can be scaled up or down without compromising its quality. The final branding designs were submitted in both RGB and CMYK color variants, catering to both printing and social media marketing needs. By adopting this approach, the brand maintains its visual consistency across all media, without any loss in quality.
Tibzimin: Brand Identity, Logo, Visual Identity, Art Direction, Traveling, Merchandise, City, Culture,
Tasnakta n Ufares: The icon was crafted using Procreate, while the typography and other graphic elements were produced in Adobe Illustrator to maintain their vector quality. The final designs were provided in various color formats, including RGB, CMYK, and Pantone, to ensure consistency in the brand's color appearance across all media platforms. This approach guarantees that the brand's visual identity will be accurately represented, no matter the medium in which it is displayed.
Asewḥel n Usnulfu: Shannan's relative obscurity prompted the design team to prioritize identifying the city's unique attributes. With an increasing number of young people interested in culturally rich destinations, the challenge was to create a visually engaging system that reflects Shannan's heritage while remaining current and appealing to contemporary sensibilities. This project demanded a deep understanding of cultural heritage and modern design practices to deliver an effective solution.
Anadi: With the development of public transportation, networks, and quality of life, more and more remote regions are experiencing economic growth. Shannan's vision is randomly identified in such a large area, necessitating its own urban visual communication system. It is a visual representation of the city's historical context and overall color scheme. The design and installation of an effective image system will have a beneficial influence on the rapid formation of the city's brand image and the rapid enhancement of the city's competitiveness.
Aseḥbiber: Here's a more professional version: Shannan is a city with a rich historical and cultural heritage, known as the cradle of ancient Tibetan civilization. Upon learning of Shannan City's initiative to increase public awareness through the collection of city signs, I took on the task of developing a comprehensive visual system to support their efforts. Utilizing the region's unique cultural and natural characteristics as inspiration, the visual design aims to capture the essence of Shannan and tell its captivating story to the world.
Tanzagt n Usenfar: The project started in July 2021 in China and finished in Jun 2022.
Tanila n Umahil: The prototype of the logo was hand-painted before being processed and colored in illustration software. Logo design software is used to create a portion of the typeface design, which is subsequently included in the final logo. The retrieved elements are then used to create a visual gallery and apply it to relevant peripheral products.
Ibrivan: Copyrights belong to River Liu,2022
Igmamen n Terbaɛt: River Liu
Imsuren n Tugniwin: Illustrator River Liu
Designer River Liu
Image #2: Photographer Raimond Klavins, JqT2Wp5S0Dk, 2012.
Image #4: Photographer Raimond Klavins, L6jxljMeUoo, 2012.