Golden Cat Abyir sɣur Jin Zhang d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Uzzal deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.

UzzalAkemmus· 2023

Golden Cat Abyir

sɣur Jin Zhang

Amsaɣ: InBev jinlongquan beer (Hubei) Co., Ltd

Anerbaz n Tarbaḥt A' Design Award n Uzzal deg Taggayt n Akemmus

13,680

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #146768

Rzu ɣer usmel Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Golden Cat Abyir

Wagi d abyir i useqdec n yiḍ. Anemhal yefren aqjun i ḥemmlen iseqdacen aṭas am tugna tagejdant deg unemhal, akken abyir ad yesnermes s urured azday aḥulfi d iseqdacen ladɣa yettarnay tameqqrant. Di lweqt-nni, aqjun i iḥemmlen irmuden n yiḍ yemṣada aṭas d usideg n wakud n useqdec (aseqdec n yiḍ) n ccrab-a. Deg tagara, anemhal daɣen yesseqdec ilugan n Turuft tiqburin i ccin, ig akk tabzimt n ubyir tačur s tfeɣɣa.

Asmekti

Ɣef Tarbaḥt A' Design Award n Uzzal

Golden Cat Abyir d amerbaḥ n Tarbaḥt A' Design Award n Uzzal, tagmat i yisnulfa yelhan i yemmalen ayen i d-ttrajun yimdanen seg yisnulfa yelhan. Imerbaḥen n Uzzal ttbanen d tmusni, tmahilt d tazmert n yimahilen-nsen. Golden Cat Abyir ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Isnulfa-a ttwaɛezzen imi ɛawnen deg tudert, rran ddunit ugar n lxir.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: This is a beer for night consumption. The designer uses the image of "cat" as the main body for packaging design, which not only conforms to the time orientation of night onsumption, but also brings a sense of intimacy to people, enabling this product to quickly establish a connection with consumers. At the same time, classical European patterns are used for decoration, making the overall design more refined.
Tigejdiwin & Akemmus: Width 58mm x Depth 58mm x Height 188mm
Tibzimin: Jinlongquan Beer , Golden Cat Beer, Wuhan Sanbu Brand Design, Beer Packaging Design, Zhang Jin
Tasnakta n Ufares: Glass bottle sticker
Asewḥel n Usnulfu: The challenge of this beer packaging design is to balance the size relationship between the main image of "cat" and the product name and brand name, so that people can not only look friendly at a glance, but also clearly see the brand and product name. At the same time, "cat" also needs to have a lot of details, and the entire label needs to have a sense of quality, which is presented on the label which is not too large.
Anadi: The competition in the beer market is very fierce. Simply emphasizing the beer quality is not enough to impress consumers. At this time, designers need to think more from the emotional level. How to make consumers feel friendly and quickly establish emotional connection with consumers is the most important. Therefore, based on this product consumed at night, The designer selected the "cat" that is kind and active at night as the main image for creation.
Aseḥbiber: This beer is exclusively for night drinking. The most active time of "cat" is in the evening, which is very consistent with the consumption scene time of the product; At the same time, more and more people keep cats, and take "cats" as emotional sustenance partners. "cats" can make people feel cordial. Thinking from the above two aspects, the designer used the image of "cat" as the main image to design.
Tanzagt n Usenfar: The project will be started in Wuhan, China in October 2022, completed in Wuhan, China in December 2022, and sold in Hubei, China in January 2023.
Tanila n Umahil: Nowadays, people's living standards are increasing, but they are becoming more and more lonely. More and more people start to keep cats and take "cats" as their emotional sustenance partners. This beer uses "cats" as its main image to create, which can quickly establish emotional connection with people and make products quickly enter people's hearts.