Namito Tugna n Wudem n Turart Tanaẓurt sɣur Ge Zhang

Namito Tugna n Wudem n Turart Tanaẓurt sɣur Ge Zhang d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Ddheb deg Taggayt n Tnaflit n Afeṣṣel n Uselɣu, Azuzen d Teywalt.

DdhebAselɣu· 2023

Namito Tugna n Wudem n Turart Tanaẓurt

sɣur Ge Zhang

Amsaɣ: Ge Zhang

Anerbaz n Tarbaḥt A' Design Award n Ddheb deg Taggayt n Aselɣu

720,204

Anerbaz n Urraz Yettwasenqden

Senqed Addad n Urraz i #149033

Wali deg A' Design Award Tabḍert n tɣamsa Tanecḍa n wammud

Initen

Afeṣṣel

Ɣef Namito Tugna n Wudem n Turart Tanaẓurt

Namito d tugna n turart tanaẓurt tuhlisant yettwaxelqen i useqdec adamsan. Namito d taqcict yesɛan icenfiren s talɣa n txuxet, acekkuḥ azeggaɣ s talɣa n ugursel akked usentel n uqerruy s talɣa n imeẓẓuɣen n uwtul. Telsa taqendurt tazeggaɣt, tbedd s ifassen-is deg lǧiban-is, allen-is medlent. Icenfiren-is yettwaḍemɛen sekknen-d snat n wulawen d usekkil X, d azamul n tayri n umaḍal akked wagi n wayen n diri. Udem-agi yettban-d deg tugniwin, tividyutin, timeskanin akked yiselkinen yettwasiggzen. Namito yettwaxdem iwakken ad yesnɣes lḥir n wallaɣ, ad yesnerni imdanen ad ilin d iman-nsen.

Asmekti

Ɣef Tarbaḥt A' Design Award n Ddheb

Namito Tugna n Wudem n Turart Tanaẓurt d amerbaḥ n Tarbaḥt A' Design Award n Ddheb, tagmat tuffirt i yisnulfa n umezwaru yelhan s waṭas. Imerbaḥen n Ddheb d isnulfa d imaynuten d imeqqranen. Namito Tugna n Wudem n Turart Tanaẓurt ad d-yefk lqima ur nesɛi amgarad, ad yeǧǧ ddunit tennuɣ.

Deffir n ufeṣṣel

Tagrurt n tɣamsa

Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.

Taɣara Tasuft: Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Tigejdiwin & Akemmus: In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Tibzimin: Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Tasnakta n Ufares: Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Asewḥel n Usnulfu: Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Anadi: Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Aseḥbiber: People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Tanzagt n Usenfar: Since 2021, China
Tanila n Umahil: Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Igmamen n Terbaɛt: Ge Zhang
Imsuren n Tugniwin: Beijing JiuPin Technology Co., Ltd.