Shan Yi Asnas n Twennadt n Tnaɣt sɣur Wu Fangbo and Liu Beibei d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Tnaflit n Afeṣṣel n Unuɣ, Tugna d Teywalt Tamulant.
LbrunzUnuɣ· 2023
Shan Yi Asnas n Twennadt n Tnaɣt
Amsaɣ: Shan Yi
Anerbaz n Tarbaḥt A' Design Award n Lbrunz deg Taggayt n Unuɣ
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #149564Afeṣṣel
Ɣef Shan Yi Asnas n Twennadt n Tnaɣt
Shan Yi d asnas n twennadt n tnaɣt i yettwaxedmen i yiwet n tkebbanit n tignit tazatut yesnulfuyen deg umazray. Alugu yesteεmal talɣa n uɣersi am akaram uzwir yessekfalen ɣef umeḥraz akked tuẓẓma. Deg daxel n uɣersi, isekkilen S akked Y ttwaseknen sway s way, ttεawaden ɣer yisem n twennadt akked usdukel gar tignit tazatut d unadi. Ttwarnan daɣen d ijeɛrariyen n tafunast d tirawin n yirden, yessmektayen amger n lexrif. Iẓuran ttilin s tehri i icudden, alugu yeṭṭafar aḍris n zdat n uheddar (golden ratio). Tabzimt-agi tezmer ad tettwasiggez, ad tettwaxiḍ neɣ ad tettwaxdem s ubeddel-uslugen (injection molded) s tullas yemgaraden, seg later ula deg useqdec-is d azamul n tkerrust.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lbrunz
Shan Yi Asnas n Twennadt n Tnaɣt d amerbaḥ n Tarbaḥt A' Design Award n Lbrunz, tagmat ɛlayen i yisnulfa yelhan, yeṭṭafaren tinawt, tamusni d tezmert. Imerbaḥen n Lbrunz d isnulfa yelhan, ttbanen d timusniwin n tmusni n yimahilen-nsen. Shan Yi Asnas n Twennadt n Tnaɣt ad yili d asnulfu yettwaɛezzen, yelhan, amaynut. Shan Yi Asnas n Twennadt n Tnaɣt yettemlil ɣef yimawlan, yettwaɛezzen s tmahilt-is.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- The new brand Shan Yi is an smart technology company serving agriculture. In order to create a unified brand image from the inside out, the logo design incorporates the core values of Shan Yi, hoping to connect users and create a protective shield for agriculture through smart products to promote agricultural development. The patterns of ruts and wheatear in the logo not only highlight the personality of the new brand, but also bring out the beautiful implication of fruitful harvest in autumn.
- Tigejdiwin & Akemmus
- It can be printed, sewed or injection molded in a variety of sizes.
- Tibzimin
- brand identity, logo, branding, smart agricultural technique
- Tasnakta n Ufares
- The aspect ratio of the logo is in the golden ratio, and the strokes inside are of equal width. By using the gaps and connections between partially staggered strokes, the letters "s" and "y" can be recognized, while ensuring the integrity and continuity of the logo.
- Asewḥel n Usnulfu
- The challenge lies in how to use a concise external symbol to convey the rich meaning of the brand internally, while also being easily recognizable and memorable. At the same time, as a new brand, the logo design must be able to support the brand's future business expansion and diverse applications.
- Anadi
- In-depth research was conducted on relevant brands and products in the intelligent agricultural machinery industry, and the advantages and characteristics of the Shanyi brand were analyzed. Starting from the brand's characteristics, the logo conveys its identity, attributes, and aspirations. Unlike other brands in the industry, this graphic logo is closely related to products, brands, and industry attributes, and is even more easily recognized and remembered through repeated elements that guide people's associations.
- Aseḥbiber
- Shang Yi is a new brand with tracked unmanned plant protection vehicles as its core product, hoping to establish a reliable, durable, cool high-tech image. The logo design uses a shield shape as a visual frame to highlight the tough and durable character. S and Y are interspersed and linked, symbolizing the connection between smart technology and agriculture. The logo can be used as a vehicle-logo, which contains patterns of ruts and wheatear, establishing a unique association and visual image.
- Tanzagt n Usenfar
- The project started in Beijing in December 2022 and was completed in February 2023.
- Tanila n Umahil
- The unique and associative logo design is a powerful visual signal, which clearly communicates the brand's concept of products and services. The brand logo can be used for promotional purposes or as a vehicle-logo, which can be easily recognized and remembered by users.
- Igmamen n Terbaɛt
- Fangbo Wu
Beibei Liu
Yipeng Ding
Xu Chen
Ge Song
Rong Zhang
Hao Fu
Yettwaxellṣen
Snirem Seld Designers.org
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