Lay's More Belgian Really Impossible Asmugger n Wučči sɣur PepsiCo Design and Innovation d anerbaz yettwaqadren meqqren n 2023 Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Tnaflit n Afeṣṣel n Ukemmus.
LfeṭṭaAkemmus· 2023
Lay's More Belgian Really Impossible Asmugger n Wučči
sɣur PepsiCo Design and Innovation
Amsaɣ: PepsiCo Design & Innovation
Anerbaz n Tarbaḥt A' Design Award n Lfeṭṭa deg Taggayt n Akemmus
Anerbaz n Urraz Yettwasenqden
Senqed Addad n Urraz i #149717Afeṣṣel
Ɣef Lay's More Belgian Really Impossible Asmugger n Wučči
Lay's More Belgian Really Impossible d afeṣṣel n usmugger n tuzzya tazegzawt i tferyin n uḇaṭaṭa yettnuzun di Biljik. Asmugger-agi yesken-d sin n leṣnaf imaynuten idiganen i d-yettwaxedmen akked Brussels Ketjep. Imsaɣen ibiljikiyen ttwaɛerḍen ad ceggɛen tiktiwin n ufeṣṣel yesɛan udem adigan iǧehden, sin n tiktiwin i yewwin aṭas n dduzan ttwaskanen-d yerna ttwabedren ɣef yisemgar. Abrid-agi d tiririt ɣef ssuq n imekli anda tinegmiwin tidiganin ttakent-d leṣnaf akked yisental yesɛan azal. Iswi n ufeṣṣel-agi d aḥraz n imsaɣen n tura n tnegmit Lay's akked ujbad n wiyaḍ imaynuten.
Asmekti
Ɣef Tarbaḥt A' Design Award n Lfeṭṭa
Lay's More Belgian Really Impossible Asmugger n Wučči d amerbaḥ n Tarbaḥt A' Design Award n Lfeṭṭa, tagmat ɛlayen i yisnulfa yelhan, yeḥlan s waṭas. Imerbaḥen n Lfeṭṭa d isnulfa yelhan akk, yesɛan tmusni d tazmert. Lay's More Belgian Really Impossible Asmugger n Wučči ad yili d asnulfu amaynut, yelhan, ad yeǧǧ ddunit tennuɣ.
Deffir n ufeṣṣel
Tagrurt n tɣamsa
Ismawen n terbaɛt, iferdisen itiknikanen akked telɣut i d-yefka umeṣṣufeɣ.
- Taɣara Tasuft
- In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay’s brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay’s launched two new iconic and localized flavors for the Belgian market.
- Aseḥbiber
- Lay’s decided to directly engage Belgian consumers in the design process by challenging them to come up with design concepts “so Belgian” that they would spark fun and capture authentic local insights. The two most voted designs would then have the honor of being featured and credited on #MoreBelgianisReallyImpossible limited edition packs and win 5000€ for their contributions.
Yettwaxellṣen
Snirem Seld Designers.org
Af-d iferdisen, imeẓla d tegnatin sɣur yimɛawnen-nneɣ n usissen.
Ugar i tifin
Ifeṣṣelen yemcudden
Snirem ugar n ifeṣṣelen yewwin ammud seg twennaḍt-nni kan, ttwaferzent s lmeɛna.
